{"product_id":"the-language-of-global-success-9780691175379","title":"The Language of Global Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it\"--Back of jacket.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Winner of the 2018 Bronze Medal in International Business \/ Globalization, Axiom Business Book Awards\"\u003cbr\u003e\"An interesting read. . . . One of her most intriguing findings has to do with the effect of the English mandate on Rakuten's corporate culture.\" * Wall Street Journal *\u003cbr\u003e\"Neeley . . . tackles her study of ‘Englishnization' with scholarly rigor and journalistic zeal. . . . [\u003ci\u003eThe Language of Global Success\u003c\/i\u003e] skillfully demonstrates that major corporate initiatives must be championed by top leadership and provide meaningful support and training for employees.\" * Publishers Weekly *\u003cbr\u003e\"This analysis offers sharp insights for any multinational thinking about adopting a 'lingua franca'.\"\u003cb\u003e---Matthew Reisz, \u003ci\u003eTimes Higher Education\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\"She weaves her observations of Rakuten into a larger story about language education in Japan, which is a crucial part of the 'Abenomics' agenda of the country's prime minister, Shinzo Abe. The result is an interesting and informative book full of practical lessons for any internationally ambitious organization.\" * Foreign Affairs *\u003cbr\u003e\"\u003ci\u003eThe Language of Global Success\u003c\/i\u003e is more than a study in organizational communication. It also is a study in change management.\" * Strategy + Business *","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":49403844624727,"sku":"9780691175379","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780691175379.jpg?v=1730484698","url":"https:\/\/bookcurl.com\/products\/the-language-of-global-success-9780691175379","provider":"Book Curl","version":"1.0","type":"link"}