{"product_id":"the-john-deere-way-9780471706441","title":"The John Deere Way","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe John Deere Way\u003c\/i\u003e presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutesand how to achieve it\u003ci\u003eThe John Deere Way\u003c\/i\u003e is the only way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrologue.  \u003cp\u003eIntroduction by Robert W. Lane, Chairman and CEO, Deere \u0026amp; Company.\u003c\/p\u003e \u003cp\u003eCHAPTER ONE: Embrace the Culture.\u003c\/p\u003e \u003cp\u003eCHAPTER TWO: Quality Comes First.\u003c\/p\u003e \u003cp\u003eCHAPTER THREE: Create Change through Innovation.\u003c\/p\u003e \u003cp\u003eCHAPTER FOUR: Always Maintain Integrity.\u003c\/p\u003e \u003cp\u003eCHAPTER FIVE: Commitment Never Quits.\u003c\/p\u003e \u003cp\u003eCHAPTER SIX: Build a Business as Great as Your Products.\u003c\/p\u003e \u003cp\u003eCHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs).\u003c\/p\u003e \u003cp\u003eCHAPTER EIGHT: All Relationships Must Be Win-Win.\u003c\/p\u003e \u003cp\u003eCHAPTER NINE: Grow on the Strength of Your Roots.\u003c\/p\u003e \u003cp\u003eCHAPTER TEN: Performance That Endures.\u003c\/p\u003e \u003cp\u003eAPPENDIX A: John Deere Leadership.\u003c\/p\u003e \u003cp\u003eAPPENDIX B: Key Dates in John Deere History.\u003c\/p\u003e \u003cp\u003eAPPENDIX C: John Deere Green Bulletins.\u003c\/p\u003e \u003cp\u003eAPPENDIX D: John Deere Strategy.\u003c\/p\u003e \u003cp\u003eAPPENDIX E: John Deere’s Business.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402656751959,"sku":"9780471706441","price":24.29,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-john-deere-way-9780471706441","provider":"Book Curl","version":"1.0","type":"link"}