{"product_id":"the-jelly-effect-9780857080462","title":"The Jelly Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLike throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.    The Jelly Effectteaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.    The Jelly Effectwill showyou how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.    Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US presidents.Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business .' (Entertainment Focus, Wed 4th August 2010).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements.  \u003cp\u003eWho am I to tell you how to communicate?\u003c\/p\u003e \u003cp\u003e1 The best way for you to read this book.\u003c\/p\u003e \u003cp\u003e2 Why 'the Jelly Effect'?\u003c\/p\u003e \u003cp\u003e3 The AFTERs.\u003c\/p\u003e \u003cp\u003e4 Networking.\u003c\/p\u003e \u003cp\u003e5 How to sell more.\u003c\/p\u003e \u003cp\u003e6 Referrals.\u003c\/p\u003e \u003cp\u003e7 Presentations.\u003c\/p\u003e \u003cp\u003e8 Avoiding 'the Green Corridor of Doom'.\u003c\/p\u003e \u003cp\u003eAnd if you want more help ... .\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout the author.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866066858327,"sku":"9780857080462","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857080462.jpg?v=1722276881","url":"https:\/\/bookcurl.com\/products\/the-jelly-effect-9780857080462","provider":"Book Curl","version":"1.0","type":"link"}