{"product_id":"the-invention-of-creativity-9780745697048","title":"The Invention of Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eContemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society.\u003cbr\u003e\u003cbr\u003eIn this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the creative industries' and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of creative cities'. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specif\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Whether you think you are creative or not, you should read on. In carefully dissecting the social and historical constitution of this concept, Andreas Reckwitz provides a compelling account of how creativity has become a defining feature of contemporary society.\"\u003cbr\u003e\u003cb\u003eElizabeth Shove, Lancaster University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"Reckwitz’s \u003ci\u003eThe Invention of Creativity\u003c\/i\u003e is not a \"creative industries\" book. It is instead a sociology that addresses not so much the aestheticization of society as the societalization of the aesthetic – of the pervasion of what Reckwitz, with Foucault, calls the aesthetic dispositif. Neither a dismissal nor a celebration, the book is instead a genealogy of creativity – of how \u003ci\u003ehomo economicus\u003c\/i\u003e has metamorphosed into \u003ci\u003ehomo aestheticus\u003c\/i\u003e.\"\u003cbr\u003e\u003cb\u003eScott Lash, Goldsmiths, University of London\u003c\/b\u003e\u003c\/p\u003e \"An impressive study.\" \u003cbr\u003e\u003cb\u003eDie Zeit\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"With great intelligence and an argument grounded in scholarship, cultural sociologist Andreas Reckwitz shows just why we perceive creativity as a 'natural' human ability, and one that we feel is absolutely essential in order for us to develop and grow as individuals.\"  \u003cbr\u003e\u003cb\u003eFrankfurter Rundschau\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"A fascinating and ambitious book with a provocative thesis.\"\u003cbr\u003e\u003cb\u003eTimes Literary Supplement \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents\u003cbr\u003e Preface to the English edition\u003cbr\u003e Introduction: The Inevitability of Creativity\u003cbr\u003e 1. Aestheticisation and the creativity dispositif: The social regime of aesthetic novelty\u003cbr\u003e 2. Artistic creation, the genius and the audience: The formation of the modern artistic field\u003cbr\u003e 3. Centrifugal art: Dissolving the boundaries of art practices\u003cbr\u003e 4. The rise of the aesthetic economy: Permanent innovation, creative industries and the design economy\u003cbr\u003e 5. The psychological turn in creativity: From the pathological genius to the normalisation of the self as resource\u003cbr\u003e 6. The Genesis of the star system: The mass media construction of expressive individuality\u003cbr\u003e 7. Creative cities: Culturalising urban life\u003cbr\u003e 8. Society of creativity: Structures, dissonance, alternatives\u003cbr\u003e Notes\u003cbr\u003e Index","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48865708048727,"sku":"9780745697048","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745697048.jpg?v=1722275204","url":"https:\/\/bookcurl.com\/products\/the-invention-of-creativity-9780745697048","provider":"Book Curl","version":"1.0","type":"link"}