{"product_id":"the-intimate-supply-chain-9781420064971","title":"The Intimate Supply Chain","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe growing power being exercised by today's consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It's no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your customer.    \u003cp\u003e\u003cb\u003eThe Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience \u003c\/b\u003eexplores how SCM can assist companies to grow and prosper in the new global economy. It focuses on what the customer wants from the supply chain and how organizations must restructure their outdated business models to meet their customer's needs. Covering this dramatic shift in customer management, David Ross, bestselling author and recognized industry expert, demonstrates how to design and maintain an efficient and up-to-date delivery channel, showcasing the methods and technologies n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Revolution in Customer Management: \u003ci\u003eBecoming Intimate with Today’s Customer. \u003c\/i\u003eLearning to Grow and Prosper in a Global Economy: \u003ci\u003eRealities of Supply Chain Management in the Twenty-First Century. \u003c\/i\u003eThe Enabling Power of Supply Chains: \u003ci\u003eLeveraging the Process Value Chain to Support Customer Intimac\u003c\/i\u003ey. Designing and Maintaining a Delivery Channel: \u003ci\u003eCreating Value Delivery Networks to Drive Customer Intimacy. \u003c\/i\u003eThe Evolving Supply Chain: \u003ci\u003eFrom Logistics to the Lean Supply Chain. \u003c\/i\u003eThe Adaptive, Demand-Driven Supply Chain: \u003ci\u003eUsing the Supply Chain to Manage Risk. \u003c\/i\u003eThe Intimate Supply Chain: \u003ci\u003eUsing the Supply Chain to Manage the Customer Experience. \u003c\/i\u003eStructuring the Intimate Supply Chain: \u003ci\u003eDifferentiating Your Supply Chain by Engaging Today’s Customer. \u003c\/i\u003eMethods and Technologies: \u003ci\u003eApplying Methods and Technologies to Build Intimate Supply Chains. \u003c\/i\u003eAfterword. Index.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49408097190231,"sku":"9781420064971","price":95.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-intimate-supply-chain-9781420064971","provider":"Book Curl","version":"1.0","type":"link"}