{"product_id":"the-internet-and-the-2016-presidential-campaign-9781498542982","title":"The Internet and the 2016 Presidential Campaign","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAlthough many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen's attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally. -- Jason Gainous, University of Louisville\u003cbr\u003eAuthors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy. -- Sharon Meraz, University of Illinois\u003cbr\u003eThis volume is a comprehensive look at the digital dynamics at play in the 2016 election, including social media use for information gathering and agenda setting, agenda building on Twitter, and the role of online humor. The research included in this volume masterfully covers content creation, online strategy, and the effects of digital campaign communication up and down the ballot. -- Joshua Scacco, Purdue University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election   Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates  Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries  Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign  Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on Twitter  Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election  Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign  Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media  Chapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential Campaign Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election  Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season  Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign  Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51040736117079,"sku":"9781498542982","price":38.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781498542982.jpg?v=1750947672","url":"https:\/\/bookcurl.com\/products\/the-internet-and-the-2016-presidential-campaign-9781498542982","provider":"Book Curl","version":"1.0","type":"link"}