{"product_id":"the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-the-mit-press-9780262528962","title":"The Innovators Hypothesis How Cheap Experiments","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAchieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. \u003ci\u003eThe Innovator’s Hypothesis \u003c\/i\u003eaddresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":49400694636887,"sku":"9780262528962","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262528962.jpg?v=1730471316","url":"https:\/\/bookcurl.com\/products\/the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-the-mit-press-9780262528962","provider":"Book Curl","version":"1.0","type":"link"}