{"product_id":"the-innovators-guide-to-growth-putting-disruptive-innovation-to-work-9781591398462","title":"The Innovator's Guide to Growth: Putting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMore than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.  In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.  With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:  Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action  Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction - By Clay Christenson  Section I  Chapter 1: Identifying jobs to be done  Chapter 2: Identifying Overshot Customers  Chapter 3: Identifying nonconsumers  Section II  Chapter 4: Developing Solutions  Chapter 5: Assessing a strategy's fit with a pattern  Chapter 6: Mastering emergent strategies  Section III  Chapter 7: Assembling and managing project teams  Chapter 8: Organizing to Innovate  Chapter 9: The Role of the CEO  Chapter 10: Growth through Acquisition  Chapter 11: Innovation Metrics  Summary: Innovation Traps","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51359670927703,"sku":"9781591398462","price":23.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781591398462.jpg?v=1754125363","url":"https:\/\/bookcurl.com\/products\/the-innovators-guide-to-growth-putting-disruptive-innovation-to-work-9781591398462","provider":"Book Curl","version":"1.0","type":"link"}