{"product_id":"the-innovators-field-guide-9781118644300","title":"The Innovators Field Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA step-by-step guide to successfully transforming any organization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt is well recognized that succeeding at innovation is fundamental in today''s hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call innovation is messy and difficult and too often lacks the rigor and discipline of other management processes. \u003ci\u003eThe Innovator''s Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges\u003c\/i\u003echanges that. It is a practical guide that moves beyond the why to the how of making innovation happen, for leaders and practitioners inside organizations of all sizes.\u003c\/p\u003e \u003cp\u003eWritten by two pioneers in the field of embedding innovation in organization, \u003ci\u003eThe Innovator''s Field Guide\u003c\/i\u003efocuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEach\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e1 Setting Context 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Field Guide 1\u003c\/p\u003e \u003cp\u003eThe Innovation Challenges 3\u003c\/p\u003e \u003cp\u003ePrinciples of Innovation 7\u003c\/p\u003e \u003cp\u003eAs You Read The Guide 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Raising Your Innovation IQ Through Insight-Driven Innovation 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a “Great Insight”? 14\u003c\/p\u003e \u003cp\u003eFive Insight Types 16\u003c\/p\u003e \u003cp\u003eKey Take-Aways 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Enabling Breakthrough Innovation 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing Strategic Focus to Your Efforts: Innovation Architecture 69\u003c\/p\u003e \u003cp\u003eKey Take-Aways 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 From Nascent Idea to Business Concept 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging Your Mind-Set About the Innovation Process 74\u003c\/p\u003e \u003cp\u003eThe SEI Approach 76\u003c\/p\u003e \u003cp\u003eUsing an Iterative Learning Process 87\u003c\/p\u003e \u003cp\u003eDon’t Take Opportunity Elaboration and Framing for Granted 88\u003c\/p\u003e \u003cp\u003eFast-Tracking Opportunities When You Believe Speed to Market Is Critical 89\u003c\/p\u003e \u003cp\u003eKey Take-Aways 91\u003c\/p\u003e \u003cp\u003eEnabling Breakthrough Innovations Through Insight Combinations 54\u003c\/p\u003e \u003cp\u003eDomaining: Building a Pipeline of Related Concepts 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Propelling Fast Innovation 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEngaging the Organization Through Focused Innovation Challenges 95\u003c\/p\u003e \u003cp\u003eInnovation Accelerators 106\u003c\/p\u003e \u003cp\u003eOpen Innovation: Moving Faster Than Your Internal Development 108\u003c\/p\u003e \u003cp\u003eKey Take-Aways 115\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation Pioneers: Select Case Examples 157\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation Issues to Anticipate 161\u003c\/p\u003e \u003cp\u003eKey Take-Aways 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Experimentation and De-Risking 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFraming Risk to Manage It 119\u003c\/p\u003e \u003cp\u003eDefining Your Learning Path 120\u003c\/p\u003e \u003cp\u003eDeveloping Your Experimentation Agenda 123\u003c\/p\u003e \u003cp\u003eExperimentation in Action 132\u003c\/p\u003e \u003cp\u003eKey Take-Aways 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Innovating While in Market 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovating While Flying the Plane 140\u003c\/p\u003e \u003cp\u003ePrinciples to Guide Postlaunch Innovation 141\u003c\/p\u003e \u003cp\u003eUsing Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142\u003c\/p\u003e \u003cp\u003eTranslating Insights into Action 150\u003c\/p\u003e \u003cp\u003eContinue to Experiment for Postlaunch Learning and Revision 154\u003c\/p\u003e \u003cp\u003ePostlaunch Innovation: Illustrative Design Approaches 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Organizing for Innovation 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Framework for Organizing the Elements of Innovation 166\u003c\/p\u003e \u003cp\u003eDesign Principles for Organizing for Innovation 167\u003c\/p\u003e \u003cp\u003eThe Organizing Elements 172\u003c\/p\u003e \u003cp\u003eCase Examples: Organizing for Innovation 189\u003c\/p\u003e \u003cp\u003eKey Take-Aways 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Leading Innovation 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading Innovation from the Top 200\u003c\/p\u003e \u003cp\u003eDriving Leadership Engagement in Innovation 204\u003c\/p\u003e \u003cp\u003eAn Example of Innovation Leadership Engagement 206\u003c\/p\u003e \u003cp\u003eLeading Innovation from the Top: Who’s on Point? 210\u003c\/p\u003e \u003cp\u003eTop Leadership as an Indispensable Element 212\u003c\/p\u003e \u003cp\u003eLeading from Within: Grassroots-Led Innovation 213\u003c\/p\u003e \u003cp\u003eKey Take-Aways 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Getting Started 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesigning from Outcomes Back 220\u003c\/p\u003e \u003cp\u003eDifferent Types of Innovation Outcomes 221\u003c\/p\u003e \u003cp\u003eHigh-Level Designs for Frequently Desired Outcomes 223\u003c\/p\u003e \u003cp\u003eGetting Started: Assembling the Team 237\u003c\/p\u003e \u003cp\u003eAssessing Issues and Approach: Innovation Assessment and Design 239\u003c\/p\u003e \u003cp\u003eBefore You Begin: Some Additional Tips 244\u003c\/p\u003e \u003cp\u003eKey Take-Aways 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Conclusion and Looking Ahead 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFlexible, Reconfigurable Techniques for Addressing Innovation Challenges 249\u003c\/p\u003e \u003cp\u003eBe Alert for Common Pitfalls 251\u003c\/p\u003e \u003cp\u003eNotes 255\u003c\/p\u003e \u003cp\u003eAcknowledgments 265\u003c\/p\u003e \u003cp\u003eAbout the Authors 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406899192151,"sku":"9781118644300","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118644300.jpg?v=1730497489","url":"https:\/\/bookcurl.com\/products\/the-innovators-field-guide-9781118644300","provider":"Book Curl","version":"1.0","type":"link"}