{"product_id":"the-innovation-wave-addressing-future-challenges-9780470847428","title":"The Innovation Wave Addressing Future Challenges","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInnovation is one of those rare business topics that  equally affects companies both large and small. Failure to innovate will ultimately lead to company  failure while successful innovation marks out the  successful companies of today and tomorrow. It  takes an estimated 3000 raw ideas for one winning  product to emerge in the marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements.  \u003cp\u003eSink or swim - Introduction.\u003c\/p\u003e \u003cp\u003e1. Gauging the sea - understanding where we are.\u003c\/p\u003e \u003cp\u003eWhat do we mean by innovation?\u003c\/p\u003e \u003cp\u003eThe importance of innovation.\u003c\/p\u003e \u003cp\u003eThe current status of innovation - a view from the Innovation Exchange.\u003c\/p\u003e \u003cp\u003eChange is the only constant.\u003c\/p\u003e \u003cp\u003eDrivers of change.\u003c\/p\u003e \u003cp\u003eAnchor points.\u003c\/p\u003e \u003cp\u003e2. Rising tides - establishing an urgency.\u003c\/p\u003e \u003cp\u003eThe rapids of change - Gary Hamel, Strategos.\u003c\/p\u003e \u003cp\u003eAnchor points.\u003c\/p\u003e \u003cp\u003e3. Fishing where the fish are - the need to focus.\u003c\/p\u003e \u003cp\u003eStrategy and vision.\u003c\/p\u003e \u003cp\u003eThrowing a brand a lifeline - P-Y. Gerbeau, former CEO of the Millennium Dome in London.\u003c\/p\u003e \u003cp\u003eContext and constraints.\u003c\/p\u003e \u003cp\u003eWalking on water - how to win by breaking the rules - Costas Markides, London Business School.\u003c\/p\u003e \u003cp\u003eThe role of communication.\u003c\/p\u003e \u003cp\u003eThe issue of measurement.\u003c\/p\u003e \u003cp\u003eAnchor points.\u003c\/p\u003e \u003cp\u003e4. Riding the wave - how to make it happen.\u003c\/p\u003e \u003cp\u003eWhere ideas come from.\u003c\/p\u003e \u003cp\u003eFreak waves - make the most of them - Gareth Jones, formerly Head of Human Resources at the BBC\u003c\/p\u003e \u003cp\u003eThe role of market research.\u003c\/p\u003e \u003cp\u003eFrom concept to implementation.\u003c\/p\u003e \u003cp\u003eA note on processes.\u003c\/p\u003e \u003cp\u003eApproaches to infusing innovation.\u003c\/p\u003e \u003cp\u003eKeeping innovation afloat - innovation as a cycle of tension and tranquillity - Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School.\u003c\/p\u003e \u003cp\u003eAnchor points.\u003c\/p\u003e \u003cp\u003e5. Riding on the crest of the wave - how to stay on top.\u003c\/p\u003e \u003cp\u003eThe role of leadership.\u003c\/p\u003e \u003cp\u003eCulture.\u003c\/p\u003e \u003cp\u003eFinding the fish and aligning the fleet - making innovation an everyday capability - Jens Maier and Ian Owen, Zurich Financial Services.\u003c\/p\u003e \u003cp\u003eThe role of the human resource (HR) department.\u003c\/p\u003e \u003cp\u003eWork environment.\u003c\/p\u003e \u003cp\u003eAnchor points.\u003c\/p\u003e \u003cp\u003e6. Endless as the sea - innovation challenges.\u003c\/p\u003e \u003cp\u003eInnovation paradoxes.\u003c\/p\u003e \u003cp\u003eFuture innovation challenges.\u003c\/p\u003e \u003cp\u003eFinal comment.\u003c\/p\u003e \u003cp\u003eSuggested reading.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515419451735,"sku":"9780470847428","price":39.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-innovation-wave-addressing-future-challenges-9780470847428","provider":"Book Curl","version":"1.0","type":"link"}