{"product_id":"the-innovation-manual-integrated-strategies-and-practical-toold-for-bringing-value-innovation-to-the-market-9780470724538","title":"The Innovation Manual Integrated Strategies and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'The book is packed with detailed information and useful summaries...succeeds as a practical manual for the modern large company...' . (Quarterly World, September 2009).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e1. The Three Challenges of Business Innovation.\u003c\/p\u003e \u003cp\u003e2. Creating Advantage in the Minds of Many.\u003c\/p\u003e \u003cp\u003e3. Chartering Innovation within the Organisation.\u003c\/p\u003e \u003cp\u003e4. Selecting, Preparing and Supporting the Right Team.\u003c\/p\u003e \u003cp\u003e5. Co-Creating the Innovation with Customers.\u003c\/p\u003e \u003cp\u003e6. Changing the Organisation to Deliver the Innovation.\u003c\/p\u003e \u003cp\u003e7. Building the Market for the Innovation.\u003c\/p\u003e \u003cp\u003e8. Putting it all Together.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51037068525911,"sku":"9780470724538","price":22.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470724538.jpg?v=1750934249","url":"https:\/\/bookcurl.com\/products\/the-innovation-manual-integrated-strategies-and-practical-toold-for-bringing-value-innovation-to-the-market-9780470724538","provider":"Book Curl","version":"1.0","type":"link"}