{"product_id":"the-influential-mind-9781250159618","title":"The Influential Mind","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Influential Mind,\u003c\/i\u003e neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlare ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. \u003cbr\u003e\u003cbr\u003eSharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest resea\u003c\/p\u003e","brand":"Picador USA","offers":[{"title":"Default Title","offer_id":49528905072983,"sku":"9781250159618","price":15.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781250159618.jpg?v=1731873491","url":"https:\/\/bookcurl.com\/products\/the-influential-mind-9781250159618","provider":"Book Curl","version":"1.0","type":"link"}