{"product_id":"the-influence-game-9781118271599","title":"The Influence Game","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGet what you want, every time!\u003c\/b\u003e  \u003cp\u003eImagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achievedethically and honestly. All you need is the help of one battle-tested guide, \u003ci\u003eThe Influence Game\u003c\/i\u003e. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she''s learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to develop and articulate effective goals\u003c\/li\u003e \u003cli\u003eStructure both long and short-term persuasion efforts\u003c\/li\u003e \u003cli\u003eIdentify and research primary and secondary audiences\u003c\/li\u003e \u003cli\u003eCrafting those all important personal stories\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStephanie Vance has seen the influence game from every angle. Follow her l\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments v\u003c\/p\u003e \u003cp\u003eIntroduction vii\u003c\/p\u003e \u003cp\u003e1 Principles of Influence 1\u003c\/p\u003e \u003cp\u003e2 Know What You Want 27\u003c\/p\u003e \u003cp\u003e3 Know the Competition 49\u003c\/p\u003e \u003cp\u003e4 Know the Arena 67\u003c\/p\u003e \u003cp\u003e5 Know Your Primary Audience—The “Influencees” 81\u003c\/p\u003e \u003cp\u003e6 Find Your Surroga tes—The “Influentials” 95\u003c\/p\u003e \u003cp\u003e7 The Campaign Plan 113\u003c\/p\u003e \u003cp\u003e8 Crafting a Winning Message 135\u003c\/p\u003e \u003cp\u003e9 Delivering the Message 155\u003c\/p\u003e \u003cp\u003e10 The End Game 171\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406844535127,"sku":"9781118271599","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118271599.jpg?v=1730497316","url":"https:\/\/bookcurl.com\/products\/the-influence-game-9781118271599","provider":"Book Curl","version":"1.0","type":"link"}