{"product_id":"the-impossible-advantage-9780470717127","title":"The Impossible Advantage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Impossible Advantage  introduces readers to four powerful strategies that enable any company to shake and change the rules, turn competitors into followers and achieve improbable growth targets. The book is filled with real life examples to illustrate how single players can change the rules of the game.  .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...reveals that success can be achieved by changing the market in which you operate\" (Finance \u0026amp; Management Faculty, March 2009)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAbout the Authors.\u003c\/i\u003e  \u003cp\u003e\u003ci\u003eForeword.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE SURPRISING LIMITATION OF THE WORLD’S NUMBER ONE BUSINESS STRATEGY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy There Are Limits to the Power of Positioning.\u003c\/p\u003e \u003cp\u003eThe Rule Maker's 'Impossible' Advantage.\u003c\/p\u003e \u003cp\u003eGame Changing Strategies Start Where Positioning Stops.\u003c\/p\u003e \u003cp\u003eSix Prejudices to Ignore.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIT'S TIME TO THINK RADICALLY ABOUT GROWTH.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSomeone Committed to Breaking All the Rules.\u003c\/p\u003e \u003cp\u003eGames as a Strategic Model.\u003c\/p\u003e \u003cp\u003eFour Classical Game Strategies.\u003c\/p\u003e \u003cp\u003eWanted: A 'Highly Infectious' Game Changing Idea.\u003c\/p\u003e \u003cp\u003eOur Plea for Free, Open and Radical Thinking.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFIRST GAME STRATEGY: REDEFINING THE MEASURES OF PERFORMANCE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfluence the Criteria of the 'Customer Jury'.\u003c\/p\u003e \u003cp\u003eHow to Make Stronger Opponents Play \u003ci\u003eYour\u003c\/i\u003e Game.\u003c\/p\u003e \u003cp\u003eAttack on an 'Invincible' Market Leader.\u003c\/p\u003e \u003cp\u003eSurprising Escape from a Price War.\u003c\/p\u003e \u003cp\u003eHow Global Power Players Rule the Game.\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECOND GAME STRATEGY: RESHAPING THE MARKET LANDSCAPE.\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eHow Market Structures 'Regulate' the Competitive Game.\u003c\/p\u003e \u003cp\u003eBalancing Act Between Flop and Global Success.\u003c\/p\u003e \u003cp\u003eOutfoxing a Negative Trend in the Market.\u003c\/p\u003e \u003cp\u003eHow to Conquer 'Impossible' Market Potential.\u003c\/p\u003e \u003cp\u003eThe Law of the Self-Fulfilling Prophecy.\u003c\/p\u003e \u003cp\u003eChange the World with a Radical Idea.\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHIRD GAME STRATEGY: RESTAGING THE COMPETITIVE CONFRONTATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat are 'Game Patterns' and How Can You Use Them?\u003c\/p\u003e \u003cp\u003e'Staging' the Competitive Confrontation – Hollywood-Style.\u003c\/p\u003e \u003cp\u003eLessons Learned from Political Campaigns.\u003c\/p\u003e \u003cp\u003eBreaking Free from a Negative Role Pattern.\u003c\/p\u003e \u003cp\u003eMoving out of the Shadows into the Limelight.\u003c\/p\u003e \u003cp\u003eTurning the Tide of an Almost-Lost Battle.\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFOURTH GAME STRATEGY: TAKING THE GAME TO THE NEXT LEVEL.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the Game to the Next Level . . . What Does That Mean?\u003c\/p\u003e \u003cp\u003eOld 'Top Dogs' Can Become Terribly Short Sighted . . . .\u003c\/p\u003e \u003cp\u003eWhy It Takes so Little to Control a Category's Evolution!\u003c\/p\u003e \u003cp\u003eCourageously Slay the Sacred Cows!\u003c\/p\u003e \u003cp\u003eTake the Lead When a Value Shift Hits the Market.\u003c\/p\u003e \u003cp\u003eWhen the Market Needs a Complete Overhaul.\u003c\/p\u003e \u003cp\u003eRadical Visions and Their Pitfalls.\u003c\/p\u003e \u003cp\u003eThe Essentials in Overview.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHOW \u003ci\u003eYOUR BUSINESS\u003c\/i\u003e CAN PROFIT FROM GAME STRATEGY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Explore the 'Ideas that Rule the Market'.\u003c\/p\u003e \u003cp\u003e2. Nothing Can Beat a 'Game Changing Idea'.\u003c\/p\u003e \u003cp\u003e3. Game Changers Can Take a Certain Degree of Control in the Market – and over Their Competitors.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e4. Game Strategy as a 'Behavior Changing' Instrument.\u003c\/p\u003e \u003cp\u003e5. Finally . . . Game Strategy Is a Truly 'Democratic' Tool.\u003c\/p\u003e \u003cp\u003eThe Five Steps to Game Strategy.\u003c\/p\u003e \u003cp\u003eIt's Time to Explore Your Own Game Changing Opportunities.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAFTER THE GAME.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePOSTSCRIPT: HOW GAME \u003ci\u003eSTRATEGY\u003c\/i\u003e DIFFERS FROM GAME \u003ci\u003eTHEORY.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHANKS!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex.\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402418168151,"sku":"9780470717127","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470717127.jpg?v=1730480338","url":"https:\/\/bookcurl.com\/products\/the-impossible-advantage-9780470717127","provider":"Book Curl","version":"1.0","type":"link"}