{"product_id":"the-importance-of-small-decisions-simplicity-design-technology-business-life-9780262039741","title":"The Importance of Small Decisions Simplicity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow people make decisions in an era of too much information and fake news.\u003c\/b\u003e\u003cp\u003eHumans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of \u003ci\u003eThe Importance of Small Decisions\u003c\/i\u003e view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.\u003cbr\u003e\u003cbr\u003eThe authors look at the New England Patriots' decision in 2000 to draft an underachievin\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":48733450010967,"sku":"9780262039741","price":19.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262039741.jpg?v=1720000127","url":"https:\/\/bookcurl.com\/products\/the-importance-of-small-decisions-simplicity-design-technology-business-life-9780262039741","provider":"Book Curl","version":"1.0","type":"link"}