{"product_id":"the-impact-of-marketing-strategies-on-society-9783032084224","title":"The Impact of Marketing Strategies on Society","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-bidi-font-weight: bold;\"\u003eChapter 1: Evolution of Marketing and Its Impact on Society.- Chapter 2: Marketing Strategy for Sustainability.- Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework.- Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts.- Chapter 5: Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective.- Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR.- Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design.- Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective.- Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies.- Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations.- Chapter 11: Alleviating Consumer Vulnerability through Marketing Management.- Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations.- Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being.- Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change.- Chapter 15: The Societal Impact of Influencer Marketing.- Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age.- Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.\u003c\/span\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195536105815,"sku":"9783032084224","price":151.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-impact-of-marketing-strategies-on-society-9783032084224","provider":"Book Curl","version":"1.0","type":"link"}