{"product_id":"the-impact-of-international-television-a-paradigm-shift-author-michael-g-elasmar-published-on-january-2003-9780805842197","title":"The Impact of International Television A Paradigm","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In \u003ci\u003eThe Impact of International Television: A Paradigm Shift\u003c\/i\u003e, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence.\u003cbr\u003e \u003cbr\u003e In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contribut\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e\"Taken as a whole, the volume makes its case for a paradigm shift away from CI [cultural imperialism]. As the old saying goes, this book seems to say, there are simple answers to complex questions--but they are wrong.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003e\u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The book is a must read for anyone interested in the influence of cross-border television flows....Overall, this book is a good addition to the literature on international communication and makes for interesting reading.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003e\u003ci\u003eThe Southern Communication Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book takes up a challenge from more than two decades ago and examines the evidence for claims that are still around though dressed in diffeent language. It brings together that evidence and identifies the complexity of the process of media influence. The challenge to rectify this lack will depend on moving the audience issue back into the public policy limelight.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003e\u003ci\u003eCommunication Research Trends\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eContents: \u003c\/b\u003ePreface. \u003cb\u003eM.G. Elasmar, K. Bennett,\u003c\/b\u003e The Cultural Imperialism Paradigm Revisited: Origin and Evolution. \u003cb\u003eD.E. Payne,\u003c\/b\u003e Impacts of Cross-Cultural Mass Media in Iceland, Northern Minnesota, and Francophone Canada in Retrospect. \u003cb\u003eA.S. Tan, G. Tan, T. Gibson,\u003c\/b\u003e Socialization Effects of American Television on International Audiences. \u003cb\u003eT. Zaharopoulos,\u003c\/b\u003e Perceived Foreign Influence and Television Viewing in Greece. \u003cb\u003eM. Beadle,\u003c\/b\u003e The Influence of Television and Media Use on Argentines About Perceptions of the United States. \u003cb\u003eJ. Straubhaar,\u003c\/b\u003e Choosing National TV: Cultural Capital, Language, and Cultural Proximity in Brazil. \u003cb\u003eL.L. Davis,\u003c\/b\u003e Cultural Proximity on the Air in Ecuador: National, Regional Television Outperforms Imported U.S. Programming. \u003cb\u003eM.G. Elasmar, J.E. Hunter,\u003c\/b\u003e A Meta-Analysis of Crossborder Effect Studies. \u003cb\u003eM.G. Elasmar,\u003c\/b\u003e An Alternative Paradigm for Conceptualizing and Labeling the Process of Influence of Imported Television Programs. \u003cb\u003eM.G. Elasmar,\u003c\/b\u003e The Impact of International Audio-Visual Media: An Expanded Research Agenda for the Future.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49405649551703,"sku":"9780805842197","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780805842197.jpg?v=1730493132","url":"https:\/\/bookcurl.com\/products\/the-impact-of-international-television-a-paradigm-shift-author-michael-g-elasmar-published-on-january-2003-9780805842197","provider":"Book Curl","version":"1.0","type":"link"}