{"product_id":"the-illustrated-guide-to-the-content-analysis-research-project-9781138605121","title":"The Illustrated Guide to the Content Analysis","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Illustrated Guide to the Content Analysis Research Project\u003c\/em\u003e makes mass media research more accessible through an informal and humorous student-centered approach.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthor Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSupplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce\u003cbr\u003econcepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRegina Luttrell, \u003c\/strong\u003e\u003cem\u003eSyracuse University, USA, in \u003c\/em\u003eJournalism \u0026amp; Mass Communication Educator\u003cem\u003e October 2020\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Getting Started 2. Understanding the Scientific Method 3. Finding Your Research Approach 4. Ethical Considerations 5. Picking Your Research Topic 6. Writing the Literature Review Section 7. Writing the Hypothesis and Research Question 8. Writing the Method Section 9. Writing the Results Section 10. Writing the Discussion and Conclusion Sections 11. Writing the Abstract 12. Formatting, References, and Appendices 13. Sharing Your Research\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019507138903,"sku":"9781138605121","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138605121.jpg?v=1750780472","url":"https:\/\/bookcurl.com\/products\/the-illustrated-guide-to-the-content-analysis-research-project-9781138605121","provider":"Book Curl","version":"1.0","type":"link"}