{"product_id":"the-identity-myth-9780349135342","title":"The Identity Myth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWe are in crisis.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eAs a society we have never been less connected.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe internet and globalisation fuel ignorance and anger, while the disconnect between people''s reality and perceived identities has never been greater.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Karl Marx outlined the idea of a material ''base'' and politico-cultural ''superstructure''. According to this formula, a material reality - wealth, income, occupation - determined your politics, leisure habits, tastes, and how you made sense of the world. Today, the importance of material deprivation, in terms of threats to life, health and prosperity, are as acute as ever. But the identities apparently generated by these realities are increasingly detached from material circumstances. At the same time, different identities are needlessly conflated through a process of reeling off a list of -isms and -phobias, and are lumped together, as though these groups all somehow have something in common with one another. Th is proce\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSwift persuasively argues that economic and technological trends have amplified the obsession with identity... [He] makes a convincing argument * The Times *\u003cbr\u003eSwift makes a compelling case against the preoccupation with different identities of minorities, especially on the left, as he does in favour of greater focus on what unites rather than divides people in diverse societies like ours. And he offers numerous, convincing illustrations of how internally diverse in outlook, values and interest are those of the \u003ci\u003esame\u003c\/i\u003e class, colour, gender and age-group. * Jewish Chronicle *\u003cbr\u003e\u003cb\u003eA fun and clever book \u003c\/b\u003e * Spiked *\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48733654909271,"sku":"9780349135342","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349135342.jpg?v=1720001050","url":"https:\/\/bookcurl.com\/products\/the-identity-myth-9780349135342","provider":"Book Curl","version":"1.0","type":"link"}