{"product_id":"the-hype-handbook-12-indispensable-success-secrets-from-the-worldas-greatest-propagandists-selfpromoters-cult-leaders-mischief-makers-and-boundary-breakers-9781260470130","title":"The Hype Handbook 12 Indispensable Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMaster the art and science of using shameless propaganda for personal and social good.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInfluencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.\u003c\/p\u003e\u003cp\u003eImagine if you could generate and leverage hype for positive purposesâlike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  \u003c\/p\u003e\u003cp\u003eIn The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAttract attention from people that matter\u003c\/li\u003e\n\u003cli\u003eCreate a community of acolytes to further your cause\u003c\/li\u003e\n\u003cli\u003eCreate an atmosphere of curiosity and intrigue\u003c\/li\u003e\n\u003cli\u003eSell your message with the skill of a master\u003c\/li\u003e\n\u003cli\u003eCreate a step-by-step âœmanifestoâ\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCiting the late\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48885311635799,"sku":"9781260470130","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781260470130.jpg?v=1722535853","url":"https:\/\/bookcurl.com\/products\/the-hype-handbook-12-indispensable-success-secrets-from-the-worldas-greatest-propagandists-selfpromoters-cult-leaders-mischief-makers-and-boundary-breakers-9781260470130","provider":"Book Curl","version":"1.0","type":"link"}