{"product_id":"the-human-element-9781119765042","title":"The Human Element","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: The Law of Attraction\u003cbr\u003e\u003ci\u003eThe battle between Friction and Fuel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2: Thinking in Fuel\u003cbr\u003e\u003ci\u003eThe reasons a Fuel-based mindset rules the world\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Inertia\u003cbr\u003e\u003ci\u003eWhy we stick with what we know\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Overcoming Inertia\u003cbr\u003e\u003ci\u003eHow to transform a novel idea into a familiar friend\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Effort\u003cbr\u003e\u003ci\u003eWhy we follow the path of least resistance\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Overcoming Effort\u003cbr\u003e\u003ci\u003eHow to build aerodynamic ideas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Emotion\u003cbr\u003e\u003ci\u003eWhy the best ideas produce the most anxiety\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Overcoming Emotion\u003cbr\u003e\u003ci\u003eHow to quiet the fears that impede progress\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Reactance\u003cbr\u003e\u003ci\u003eWhy we feel the impulse to resist change\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Overcoming Reactance\u003cbr\u003e\u003ci\u003eHow to help your audience persuade themselves\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Three Case Studies\u003c\/p\u003e \u003cp\u003eEnd Notes\u003c\/p\u003e \u003cp\u003eAcknowledgments??     \u003c\/p\u003e \u003cp\u003eAbout the Authors\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866414920023,"sku":"9781119765042","price":19.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119765042.jpg?v=1722278532","url":"https:\/\/bookcurl.com\/products\/the-human-element-9781119765042","provider":"Book Curl","version":"1.0","type":"link"}