{"product_id":"the-house-that-cheese-built-9781394184026","title":"The House that Cheese Built","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA USA TODAY BESTSELLER\u003cbr\u003e\u003cbr\u003eA quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRead the astounding memoir of a Mexican immigrant who worked his\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003ePrologue: The House that Cheese Built ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Castaway 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Death of the Transformer 3\u003c\/p\u003e \u003cp\u003e2 Desire More 19\u003c\/p\u003e \u003cp\u003e3 Create Opportunity 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II From Cheese Cutter to Factory Owner 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Learn to Pivot 69\u003c\/p\u003e \u003cp\u003e5 Doing Business with the Amish 89\u003c\/p\u003e \u003cp\u003e6 Say Cheese 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Living the American Dream 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Expulsion and Reinvention 113\u003c\/p\u003e \u003cp\u003e8 Shooting Pigeons 141\u003c\/p\u003e \u003cp\u003e9 One Last Cheese 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Betrayal and Grace 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Big Money 167\u003c\/p\u003e \u003cp\u003e11 Betrayal 191\u003c\/p\u003e \u003cp\u003e12 Fighting for My Life 209\u003c\/p\u003e \u003cp\u003e13 Four Days in Court 219\u003c\/p\u003e \u003cp\u003e14 Prison Days and Finding Grace 233\u003c\/p\u003e \u003cp\u003eEpilogue: Key Lessons for Entrepreneurs 241\u003c\/p\u003e \u003cp\u003eAbout the Author 249\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49083885486423,"sku":"9781394184026","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394184026.jpg?v=1725550325","url":"https:\/\/bookcurl.com\/products\/the-house-that-cheese-built-9781394184026","provider":"Book Curl","version":"1.0","type":"link"}