{"product_id":"the-highperforming-key-account-manager-9781398620308","title":"The HighPerforming Key Account Manager","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJavier Marcos \u003c\/b\u003eis Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK.  He is co-author of \u003cb\u003e\u003ci\u003eImplementing Key Account Management\u003c\/i\u003e\u003c\/b\u003e, published by Kogan Page.\u003cb\u003eRodrigo Guesalaga \u003c\/b\u003eis Professor of Marketing at Universidad Alberto Hurtado, Chile. He is co-author of \u003cb\u003e\u003ci\u003eImplementing Key Account Management\u003c\/i\u003e\u003c\/b\u003e, published by Kogan Page.\u003cb\u003eAndrew Hough\u003c\/b\u003e is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.\u003cb\u003eRichard Vincent\u003c\/b\u003e is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51039381979479,"sku":"9781398620308","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398620308.jpg?v=1750943521","url":"https:\/\/bookcurl.com\/products\/the-highperforming-key-account-manager-9781398620308","provider":"Book Curl","version":"1.0","type":"link"}