{"product_id":"the-handbook-of-communication-and-corporate-reputation-9781119061236","title":"The Handbook of Communication and Corporate Reputation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell   s series of handbooks on communication and media reflects the growing visibility of large businesses    ethical profiles, and tracks the benefits that positive public attitudes can bring.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Editor ix \u003cp\u003eNotes on Contributors x\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvi\u003c\/p\u003e \u003cp\u003e1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1\u003cbr\u003e\u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Communication Disciplines of Reputation 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Corporate Reputation and the Discipline of Public Opinion 13\u003cbr\u003e\u003ci\u003eCees B.M. van Riel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Corporate Reputation and the Discipline of Interpersonal Communication 20\u003cbr\u003e\u003ci\u003eSherry J. Holladay\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Corporate Reputation and the Discipline of Organizational Communication 30\u003cbr\u003e\u003ci\u003eRobyn Remke\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Corporate Reputation and the Discipline of Advertising 40\u003cbr\u003e\u003ci\u003eNora J. Rifon, Karen Smreker, and Sookyong Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Corporate Reputation and the Discipline of Corporate Communication 53\u003cbr\u003e\u003ci\u003ePeggy Simcic Brønn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Corporate Reputation and the Discipline of Public Relations 62\u003cbr\u003e\u003ci\u003eJudy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Corporate Reputation and the Discipline of Management Communication 72\u003cbr\u003e\u003ci\u003eJames S. O’Rourke\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Corporate Reputation and the Discipline of Communication Management 81\u003cbr\u003e\u003ci\u003eAnne Gregory\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94\u003cbr\u003e\u003ci\u003eClarke L. Caywood\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Corporate Reputation and the Discipline of Marketing Communication 104\u003cbr\u003e\u003ci\u003eRichard J. Varey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121\u003cbr\u003e\u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Corporate Reputation and the Discipline of Visual Communication 130\u003cbr\u003e\u003ci\u003eSusan Westcott Alessandri\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Corporate Reputation and the Discipline of Corporate Communication Law 141\u003cbr\u003e\u003ci\u003eKarla K. Gower\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Theoretical Perspectives 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153\u003cbr\u003e\u003ci\u003eMatthew W. Ragas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Complexity Theory and the Dynamics of Reputation 166\u003cbr\u003e\u003ci\u003ePriscilla Murphy and Dawn R. Gilpin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Communicatively Constituted Reputation and Reputation Management 183\u003cbr\u003e\u003ci\u003eStefania Romenti and Laura Illia\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197\u003cbr\u003e\u003ci\u003eJeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Image Repair Theory and Corporate Reputation 213\u003cbr\u003e\u003ci\u003eWilliam L. Benoit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 The Institutionalization of Corporate Reputation 222\u003cbr\u003e\u003ci\u003eJohn C. Lammers and Kristen Guth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235\u003cbr\u003e\u003ci\u003eTimothy L. Sellnow, Shari R. Veil, and Kathryn Anthony\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Relating Rhetoric and Reputation 249\u003cbr\u003e\u003ci\u003eØyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262\u003cbr\u003e\u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Corporate Reputation and the Theory of Social Capital 279\u003cbr\u003e\u003ci\u003eVilma Luoma-aho\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 Attributes of Reputation 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e25 Corporate Attributes and Associations 293\u003cbr\u003e\u003ci\u003eSabine Einwiller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication 306\u003cbr\u003e\u003ci\u003eJuan Meng and Bruce K. Berger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Corporate Reputation and Workplace Environment 318\u003cbr\u003e\u003ci\u003eHua Jiang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Corporate Reputation and the Practice of Corporate Governance 334\u003cbr\u003e\u003ci\u003eJustin E. Pettigrew and Bryan H. Reber\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347\u003cbr\u003e\u003ci\u003ePan Ji and Paul S. Lieber\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362\u003cbr\u003e\u003ci\u003eFriederike Schultz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Reputation or Financial Performance: Which Comes First? 376\u003cbr\u003e\u003ci\u003eAlexander V. Laskin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388\u003cbr\u003e\u003ci\u003eRobert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Form Following Function: Message Design for Managing Corporate Reputations 404\u003cbr\u003e\u003ci\u003ePeter M. Smudde and Jeffrey L. Courtright\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4 Contexts of Reputation 419\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e34 Contrabrand: Activism and the Leveraging of Corporate Reputation 421\u003cbr\u003e\u003ci\u003eJarol B. Manheim and Alex D. Holt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435\u003cbr\u003e\u003ci\u003eJuan-Carlos Molleda and Rajul Jain\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 Corporate Branding and Corporate Reputation 446\u003cbr\u003e\u003ci\u003eEsben Karmark\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Corporate Reputation and Corporate Speech 459\u003cbr\u003e\u003ci\u003eRobert Kerr\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Corporate Reputation Management and Issues of Diversity 471\u003cbr\u003e\u003ci\u003eDamion Waymer and Sarah VanSlette\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484\u003cbr\u003e\u003ci\u003eRahul Mitra, Robert J. Green, and Mohan J. Dutta\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e40 The Power of Social Media and Its Influence on Corporate Reputation 497\u003cbr\u003e\u003ci\u003eTina McCorkindale and Marcia W. DiStaso\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513\u003cbr\u003e\u003ci\u003eMagda Pieczka and Theodore E. Zorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530\u003cbr\u003e\u003ci\u003eJennifer L. Bartlett, Josef Pallas, and Magnus Frostenson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e43 Hidden Organizations and Reputation 545\u003cbr\u003e\u003ci\u003eCraig R. Scott\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5 Communication Research and Evaluation 559\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e44 Corporate Reputation Measurement and Evaluation 561\u003cbr\u003e\u003ci\u003eDon W. Stacks, Melissa D. Dodd, and Linjuan Rita Men\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574\u003cbr\u003e\u003ci\u003eYungwook Kim and Jungeun Yang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e46 The Future of Communication Research in Corporate Reputation Studies 590\u003cbr\u003e\u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAuthor Index 597\u003c\/p\u003e \u003cp\u003eSubject Index 603\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53515637981527,"sku":"9781119061236","price":45.55,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-handbook-of-communication-and-corporate-reputation-9781119061236","provider":"Book Curl","version":"1.0","type":"link"}