{"product_id":"the-hacking-of-the-american-mind-9781101982945","title":"The Hacking of the American Mind","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eExplores how industry has manipulated our most deep-seated survival instincts.\u003cb\u003e—David Perlmutter, MD, Author, #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, \u003ci\u003eGrain Brain\u003c\/i\u003e and\u003ci\u003e Brain Maker\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e–bestselling author of \u003ci\u003eFat Chance \u003c\/i\u003ereveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e While researching the toxic and addictive properties of sugar for his \u003ci\u003eNew York Times \u003c\/i\u003ebestseller \u003ci\u003eFat Chance\u003c\/i\u003e, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.\u003cbr\u003e             \u003cbr\u003eDopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.\u003cbr\u003e             \u003cbr\u003eWith his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Our health, resistance to disease, and ability to function on a day-to-day basis have essentially been hijacked, all in the name of corporate profits. Dr. Lustig explores how industry has manipulated our most deep-seated survival instincts to motivate our food choices in a way that directly undermines our ability to survive. But more importantly, \u003ci\u003eThe Hacking of the American Mind\u003c\/i\u003e eloquently reveals how we can disengage from this influence and re-establish ourselves on a path to wellness.\"\u003cbr\u003e \u003cb\u003e—David Perlmutter, MD, author of the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, \u003ci\u003eGrain Brain\u003c\/i\u003e and \u003ci\u003eBrain Maker\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“A provocative, persuasive plea to stop seeking the wrong kind of happiness. Take it from the neuroscientist\/endocrinologist who sounded the alarm about sugar: chasing rewards is far less rewarding than finding contentment.”\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eAdam Grant, author of \u003ci\u003eNew York Times \u003c\/i\u003ebestsellers \u003ci\u003eOriginals\u003c\/i\u003e and \u003ci\u003eGive and Take\u003c\/i\u003e, and coauthor of the \u003ci\u003eNew York Times \u003c\/i\u003ebestseller \u003ci\u003eOption B\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Robert Lustig takes on one of the greatest paradoxes of our time: how can it be that we have more sources of pleasure than ever before in human history, and yet are increasingly sick, broke, and unhappy? By deftly weaving together neuroscience, history, economics, and more, he provides a much-needed explanation of how the 'pernicious peddling of pleasure' causes real happiness to elude so many of us — and also provides a desperately needed roadmap for escaping the pleasure trap.\"\u003ci\u003e\u003cbr\u003e —\u003c\/i\u003e\u003cb\u003eSharon Begley, coauthor of the\u003ci\u003e \u003ci\u003eNew York Times\u003c\/i\u003e \u003c\/i\u003ebest seller \u003c\/b\u003e\u003ci\u003e\u003cb\u003e\u003ci\u003eThe Emotional Life of Your Brain\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e\"Pleasure and happiness are not the same thing – as our addictions to everything from unhealthy food to cellphones show. In this book, Dr. Lustig unpacks the science of pleasure versus happiness to explain the true causes of the last 40 years of addiction, depression, and disease. The good news is that the solution is easy — well, maybe not so easy — put down your cellphone. And sleep. You’ll be happier, and you’ll live longer!\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eArianna Huffington, author of the \u003ci\u003eNew York Times\u003c\/i\u003e best seller \u003ci\u003eThe Sleep Revolution\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Dr. Robert Lustig examines our culture of illness, an industry-created fog that, despite our best efforts to cope, has left us stressed, isolated, addicted, and depressed. With \u003ci\u003eThe Hacking of the American Mind\u003c\/i\u003e, he empowers us with the science of mind, brain, and love in a delightful, insightful, and humorous way. You can live by pursuing pleasure, sugar-coated as 'happiness,' or you can read this book.\"  \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eElissa Epel, coauthor of the \u003ci\u003eNew York Times\u003c\/i\u003e best seller \u003ci\u003eThe Telomere Effect\u003c\/i\u003e\u003c\/b\u003e","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":49406805279063,"sku":"9781101982945","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781101982945.jpg?v=1730497176","url":"https:\/\/bookcurl.com\/products\/the-hacking-of-the-american-mind-9781101982945","provider":"Book Curl","version":"1.0","type":"link"}