{"product_id":"the-growth-drivers-9781119953319","title":"The Growth Drivers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction – Our Story xiii\u003c\/p\u003e \u003cp\u003eContributors xix\u003c\/p\u003e \u003cp\u003eOverview – How to Navigate this Book 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Understanding The Growth Drivers 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Growth Challenge 7\u003c\/p\u003e \u003cp\u003e2 How Marketing Drives Growth 37\u003c\/p\u003e \u003cp\u003e3 Transforming Marketing Capabilities 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: How To Transform Marketing Capabilities To Drive Growth 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Defining a Marketing Capability Strategy 103\u003c\/p\u003e \u003cp\u003e5 Developing Solutions (Processes and Skills) 133\u003c\/p\u003e \u003cp\u003e6 Developing Solutions (Organization, People and Culture) 165\u003c\/p\u003e \u003cp\u003e7 Driving Embedding 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Sustaining Growth In Practice 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Measuring Impact 229\u003c\/p\u003e \u003cp\u003e9 Mobilizing Capability Resources 255\u003c\/p\u003e \u003cp\u003e10 The Future Growth Journey 277\u003c\/p\u003e \u003cp\u003eIndex 287\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407193678167,"sku":"9781119953319","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119953319.jpg?v=1730498507","url":"https:\/\/bookcurl.com\/products\/the-growth-drivers-9781119953319","provider":"Book Curl","version":"1.0","type":"link"}