{"product_id":"the-graphic-design-process-9781350050785","title":"The Graphic Design Process","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOne of the main   challenges students face upon entering design school is little knowledge of   the field, its terminology and best practices. Unsurprisingly, most new   students have never fully developed a concept or visual idea, been in a   critique, or have been asked to explain their work to others.    This book   demystifies what design school is really like and explains what will be   experienced at each stage, with particular focus on practical advice on   topics like responding to design briefs and developing ideas, building up   confidence and understanding what is expected.             Student work is critiqued to show how projects are really assessed          Profiles highlight how professional designers themselves address   client briefs          Tips for real-life problems are outlined, like getting stuck and dealing with critical   feedback Written by   experienced instructors, this is the perfect guide for those starting their   design education.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e1:   Introduction\u003c\/b\u003e  1: The purpose of this book \u003cb\u003e2:   How to use this book\u003c\/b\u003e  1: The “Design Thinking” process in graphic   design  2: The 4D design process: how to be creative   on demand  3: How this book is structured   4: The problem with “design process” \u003cb\u003e3:   Discover\u003c\/b\u003e  1: Kicking off a design project  2: All about the design brief  3: Understanding the design problem \u003cb\u003e4:   Design\u003c\/b\u003e  1: About Divergent thinking  2: Techniques for generating Ideas  3: Talking about your ideas \u003cb\u003e5:   Develop\u003c\/b\u003e  1: Convergent thinking  2: Giving (and getting) critique   3: Working with instructor feedback \u003cb\u003e6:   Deploy\u003c\/b\u003e  1: Presenting your work  2: Design juries (and clients)  3: Understanding your grade","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738583052631,"sku":"9781350050785","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350050785.jpg?v=1720049549","url":"https:\/\/bookcurl.com\/products\/the-graphic-design-process-9781350050785","provider":"Book Curl","version":"1.0","type":"link"}