{"product_id":"the-good-corporate-citizen-9780471475651","title":"The Good Corporate Citizen","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCorporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment.  \u003cp\u003eThis handbook draws from the author?s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend.\u003c\/p\u003e \u003cp\u003eDoris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America?s most respected nonprofit organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This book is highly recommended.\" (\u003ci\u003eTulsa Business Journal\u003c\/i\u003e, 4\/15\/2004)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003ePart One: Background.\u003c\/p\u003e \u003cp\u003eChapter 1. Philanthropy and Corporate Citizenship.\u003c\/p\u003e \u003cp\u003eChapter 2. Why Conduct a Corporate Citizenship Program?\u003c\/p\u003e \u003cp\u003eChapter 3. Who Gives?\u003c\/p\u003e \u003cp\u003ePart Two: Practical Guidance for Planning Your Program.\u003c\/p\u003e \u003cp\u003eChapter 4. Choosing the Decision Makers and Procedures.\u003c\/p\u003e \u003cp\u003eChapter 5. Defining the Mission.\u003c\/p\u003e \u003cp\u003eChapter 6. Scheduling.\u003c\/p\u003e \u003cp\u003eChapter 7. Budgeting and Financial Administration.\u003c\/p\u003e \u003cp\u003eChapter 8. Identify Internal Areas for Impact.\u003c\/p\u003e \u003cp\u003eChapter 9. Ways of Giving.\u003c\/p\u003e \u003cp\u003eChapter 10. Relating Corporate Citizenship Activities to the Company’s Products, Services, and Mission.\u003c\/p\u003e \u003cp\u003eChapter 11. Researching Possible Investments.\u003c\/p\u003e \u003cp\u003eChapter 12. Assessment.\u003c\/p\u003e \u003cp\u003eChapter 13. Selecting Grant Recipients.\u003c\/p\u003e \u003cp\u003eChapter 14. Postgrant Evaluation.\u003c\/p\u003e \u003cp\u003eChapter 15. Celebrations and Publicity.\u003c\/p\u003e \u003cp\u003eChapter 16. Review and Revision.\u003c\/p\u003e \u003cp\u003ePart Three: Appendices.\u003c\/p\u003e \u003cp\u003eAppendix A: Sample Plans.\u003c\/p\u003e \u003cp\u003eAppendix B: Sample Form Letters.\u003c\/p\u003e \u003cp\u003eAppendix C: Sample Scholarship Letters of Agreement.\u003c\/p\u003e \u003cp\u003eAppendix D: Selected Resources for Corporate Citizenship Planning and Education.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402605568343,"sku":"9780471475651","price":31.88,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-good-corporate-citizen-9780471475651","provider":"Book Curl","version":"1.0","type":"link"}