{"product_id":"the-four-steps-to-the-epiphany-9781119690351","title":"The Four Steps to the Epiphany","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe Hero’s Journey v\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eChapter 1: The Path to Disaster: The Product Development Model 1\u003c\/p\u003e \u003cp\u003eChapter 2: The Path to Epiphany: The Customer Development Model 23\u003c\/p\u003e \u003cp\u003eChapter 3: Customer Discovery 40\u003c\/p\u003e \u003cp\u003eChapter 4: Customer Validation 104\u003c\/p\u003e \u003cp\u003eChapter 5: Customer Creation 156\u003c\/p\u003e \u003cp\u003eChapter 6: Company Building 206\u003c\/p\u003e \u003cp\u003eBibliography 265\u003c\/p\u003e \u003cp\u003eAppendix A: Customer Development Team 280\u003c\/p\u003e \u003cp\u003eAppendix B: Customer Development Checklist 288\u003c\/p\u003e \u003cp\u003eAcknowledgments 367\u003c\/p\u003e \u003cp\u003eAbout the Author 369\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866411282775,"sku":"9781119690351","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119690351.jpg?v=1722278512","url":"https:\/\/bookcurl.com\/products\/the-four-steps-to-the-epiphany-9781119690351","provider":"Book Curl","version":"1.0","type":"link"}