{"product_id":"the-four-lenses-of-innovation-9781118740248","title":"The Four Lenses of Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?     Contrary to popular belief, innovation is not some mystical art that   s forbidden to mere mortals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eviii Preface\u003c\/p\u003e \u003cp\u003exi Acknowledgments\u003c\/p\u003e \u003cp\u003exii Introduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Part One: The Mind of the Innovator\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 The Elusive Source of Creative Genius\u003c\/p\u003e \u003cp\u003e12 Challenging Orthodoxies\u003c\/p\u003e \u003cp\u003e15 Harnessing Trends\u003c\/p\u003e \u003cp\u003e20 Leveraging Resources\u003c\/p\u003e \u003cp\u003e30 Understanding Needs\u003c\/p\u003e \u003cp\u003e40 The Four Lenses of Innovation\u003c\/p\u003e \u003cp\u003e46 Time for an Innovation Renaissance\u003c\/p\u003e \u003cp\u003e58 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e61 Part Two: The Power of Patterns\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e62 Seeing Things from a Fresh Perspective\u003c\/p\u003e \u003cp\u003e66 What’s Wrong with Our Brains?\u003c\/p\u003e \u003cp\u003e68 The Pattern-Recognition Principle\u003c\/p\u003e \u003cp\u003e70 Why We Stop Noticing\u003c\/p\u003e \u003cp\u003e72 The Pattern of the Crowd\u003c\/p\u003e \u003cp\u003e74 Resistance to Change\u003c\/p\u003e \u003cp\u003e78 Patterns and Innovation\u003c\/p\u003e \u003cp\u003e80 Sharpening Our Perceptive Powers\u003c\/p\u003e \u003cp\u003e84 A Power Tool for Creative Thinking\u003c\/p\u003e \u003cp\u003e86 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e89 Part Three: Looking Through the Four Lenses\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e92 “Here’s to the Crazy Ones”\u003c\/p\u003e \u003cp\u003e96 What Exactly Is an Orthodoxy?\u003c\/p\u003e \u003cp\u003e102 Meet the Challengers\u003c\/p\u003e \u003cp\u003e105 On a Path of Disruption\u003c\/p\u003e \u003cp\u003e111 Innovation Means Shifting Assumptions\u003c\/p\u003e \u003cp\u003e114 Ready to Rethink Everything?\u003c\/p\u003e \u003cp\u003e117 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e118 Seeing the Future in the Present\u003c\/p\u003e \u003cp\u003e120 A Global “Change Bomb”\u003c\/p\u003e \u003cp\u003e122 The Race for Tomorrow\u003c\/p\u003e \u003cp\u003e126 Learning to Ride the Waves\u003c\/p\u003e \u003cp\u003e130 Meet the Trend Surfers\u003c\/p\u003e \u003cp\u003e137 The Man from the Future\u003c\/p\u003e \u003cp\u003e142 Fast-Forward Companies\u003c\/p\u003e \u003cp\u003e144 It’s Happening Now!\u003c\/p\u003e \u003cp\u003e147 The Next Big Thing for Your Business\u003c\/p\u003e \u003cp\u003e151 Lessons to Take Away\u003cbr\u003e\u003cbr\u003e152 Repurpose, Redeploy, \u0026amp; Recombine\u003c\/p\u003e \u003cp\u003e155 How Would You Define Google?\u003c\/p\u003e \u003cp\u003e159 Leveraging Resources in New Ways\u003c\/p\u003e \u003cp\u003e160 Extending the Boundaries of the Business\u003c\/p\u003e \u003cp\u003e163 Stretching into New Spaces\u003c\/p\u003e \u003cp\u003e166 Unlimited Potential for Growth\u003c\/p\u003e \u003cp\u003e168 Exploiting Underutilized Assets\u003c\/p\u003e \u003cp\u003e170 What Else Could We Do with This?\u003c\/p\u003e \u003cp\u003e174 Leveraging Resources from Others\u003c\/p\u003e \u003cp\u003e177 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e178 Innovating from the Customer Backward\u003c\/p\u003e \u003cp\u003e182 Do Customers Really Know What They Want?\u003c\/p\u003e \u003cp\u003e185 What’s Wrong with It?\u003c\/p\u003e \u003cp\u003e189 Understanding Particular Customer Groups\u003c\/p\u003e \u003cp\u003e191 Innovating for Local Needs and Tastes\u003c\/p\u003e \u003cp\u003e194 Matching What Is Possible with What Is Needed\u003c\/p\u003e \u003cp\u003e201 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e203 Part Four: How Big Ideas Are Built\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e204 The Archimedes Principle\u003c\/p\u003e \u003cp\u003e208 Rethinking the Universe\u003c\/p\u003e \u003cp\u003e214 8 Steps to Building a Breakthrough\u003c\/p\u003e \u003cp\u003e216 Inventing the 20th Century\u003c\/p\u003e \u003cp\u003e224 Unpacking the Creative Process\u003c\/p\u003e \u003cp\u003e230 “Say Good Bye to the Bag”\u003c\/p\u003e \u003cp\u003e232 Different Routes to Big Ideas\u003c\/p\u003e \u003cp\u003e235 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e236 What Exactly Is an Insight?\u003c\/p\u003e \u003cp\u003e242 Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?\u003c\/p\u003e \u003cp\u003e244 A Practical Definition of Insights\u003c\/p\u003e \u003cp\u003e246 Understanding Ideation\u003c\/p\u003e \u003cp\u003e248 Stepping Stones for Creative Thinking\u003c\/p\u003e \u003cp\u003e250 Improving Your Capacity for Radical Innovation\u003c\/p\u003e \u003cp\u003e252 How Powerful Are Your Insights?\u003c\/p\u003e \u003cp\u003e254 Working with the Four Lenses\u003c\/p\u003e \u003cp\u003e259 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e260 Notes\u003c\/p\u003e \u003cp\u003e269 Image Credits\u003c\/p\u003e \u003cp\u003e272 Index\u003c\/p\u003e \u003cp\u003e284 About the Author\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866376876375,"sku":"9781118740248","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-four-lenses-of-innovation-9781118740248","provider":"Book Curl","version":"1.0","type":"link"}