{"product_id":"the-four-factors-of-trust-9781119855019","title":"The Four Factors of Trust","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: What You Need to Know About Trust\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Four Factors That Drive Trust 15\u003c\/p\u003e \u003cp\u003e2 Wrestling with Trust 31\u003c\/p\u003e \u003cp\u003e3 The Path to Loyalty 41\u003c\/p\u003e \u003cp\u003e4 The Most Trusted Organizations 51\u003c\/p\u003e \u003cp\u003e5 The Least Trusted Organizations 61\u003c\/p\u003e \u003cp\u003e6 The Demographics of Trust 71\u003c\/p\u003e \u003cp\u003e7 The Trust Ecosystem 85\u003c\/p\u003e \u003cp\u003e8 This Is Just the Beginning 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The \"How-to\" of Trust\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 How to Build Trust 115\u003c\/p\u003e \u003cp\u003e10 Executive Leadership 131\u003c\/p\u003e \u003cp\u003e11 Sustainability and Equity 143\u003c\/p\u003e \u003cp\u003e12 Marketing and Experience 159\u003c\/p\u003e \u003cp\u003e13 Talent and Human Capital 175\u003c\/p\u003e \u003cp\u003e14 Operations and Technology 189\u003c\/p\u003e \u003cp\u003e15 Cybersecurity 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix A: HX TrustID Survey Methodology 223\u003c\/p\u003e \u003cp\u003eAppendix B: The Demographics That Matter Most for Customers 229\u003c\/p\u003e \u003cp\u003eAppendix C: The Demographics That Matter Most for Workers 235\u003c\/p\u003e \u003cp\u003eEndnotes 243\u003c\/p\u003e \u003cp\u003eAcknowledgments 273\u003c\/p\u003e \u003cp\u003eAbout the Authors 275\u003c\/p\u003e \u003cp\u003eIndex 277\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407174902103,"sku":"9781119855019","price":22.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119855019.jpg?v=1730498432","url":"https:\/\/bookcurl.com\/products\/the-four-factors-of-trust-9781119855019","provider":"Book Curl","version":"1.0","type":"link"}