{"product_id":"the-four-9780552173438","title":"The Four","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eScott Galloway\u003c\/b\u003e is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of \u003ci\u003eThe Four\u003c\/i\u003e and \u003ci\u003eThe Algebra of Happiness\u003c\/i\u003e and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His \u003ci\u003eProf G\u003c\/i\u003e and \u003ci\u003ePivot\u003c\/i\u003e podcasts, \u003ci\u003eNo Mercy\/No Malice \u003c\/i\u003eblog, and Prof G YouTube channel reach millions. In 2020, \u003ci\u003eAdweek\u003c\/i\u003e named \u003ci\u003ePivot\u003c\/i\u003e Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eScott Galloway’s \u003ci\u003eThe Four\u003c\/i\u003e is \u003cb\u003ea bareback ride upon the four horses of the economic apocalypse\u003c\/b\u003e– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is \u003cb\u003emuch more than just a business book\u003c\/b\u003e…The book \u003cb\u003econtains more insights and provocative ideas than Amazon has Boeing 767s\u003c\/b\u003e… My recommendation is to walk down to your local book store and \u003cb\u003ebuy this\u003c\/b\u003e– or more likely, buy it on Amazon. -- Tom Upchurch * Wired *\u003cbr\u003e\u003ci\u003eThe Four\u003c\/i\u003e is\u003cb\u003e a fantastic, provocative book \u003c\/b\u003eabout where we are now and where we are going. -- Phil Simon * Huffington Post *\u003cbr\u003e\u003cb\u003eWell argued and accessible\u003c\/b\u003e... refreshingly  clear-eyed -- Brad Stone, author of \u003ci\u003eThe Everything Store\u003cbr\u003e\u003cb\u003eFull of sharp insights\u003c\/b\u003e and unconventional views * Nature *\u003cbr\u003e\u003cb\u003eThis analysis of the rise of Amazon, Apple, Faceboook and Google stands out\u003c\/b\u003e because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn * Times Literary Supplement *\u003cbr\u003eWhen it comes to the digital age, \u003cb\u003eScott Galloway\u003c\/b\u003e is Christopher Hitchens with an MBA, namely \u003cb\u003ea brainy and fearless provocateur\u003c\/b\u003e -- James Warren * Vanity Fair *\u003cbr\u003eA big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies. * Business Insider, Best Business Books of 2017 *\u003cbr\u003eScott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos * Huffington Post *\u003cbr\u003eScott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. -- Calvin McDonald, CEO of Sephora\u003cbr\u003eThis is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence\u003c\/i\u003e","brand":"Transworld Publishers Ltd","offers":[{"title":"Default Title","offer_id":48735142379863,"sku":"9780552173438","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780552173438.jpg?v=1723810042","url":"https:\/\/bookcurl.com\/products\/the-four-9780552173438","provider":"Book Curl","version":"1.0","type":"link"}