{"product_id":"the-forgotten-foundations-of-fundraising-9781119546467","title":"The Forgotten Foundations of Fundraising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising.    In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.    The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insig\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1 Civil Society, Yes; Sheepskins on the Wall, No—or, the Cons of Being Pro 1\u003c\/p\u003e \u003cp\u003eChapter 2 DIRT: Who Gives and Why? 27\u003c\/p\u003e \u003cp\u003eChapter 3 The Wending Planner—or, It’s the Organization, Man 49\u003c\/p\u003e \u003cp\u003eChapter 4 Direct-Mail Prospecting—or, Where the Donors Are 81\u003c\/p\u003e \u003cp\u003eChapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files 107\u003c\/p\u003e \u003cp\u003eChapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving 133\u003c\/p\u003e \u003cp\u003eChapter 7 Assessing the Donor Party—and, Foundations Are People, Too! 169\u003c\/p\u003e \u003cp\u003eConclusion 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 199\u003c\/p\u003e \u003cp\u003eAbout the Authors 201\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407079776599,"sku":"9781119546467","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119546467.jpg?v=1730498102","url":"https:\/\/bookcurl.com\/products\/the-forgotten-foundations-of-fundraising-9781119546467","provider":"Book Curl","version":"1.0","type":"link"}