{"product_id":"the-fluid-consumer-9780749478377","title":"The Fluid Consumer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTeo Correia\u003c\/i\u003e\u003c\/b\u003e is the Global Senior Managing Director of Accenture's Consumer Goods \u0026amp; Services industry group. He is responsible for global industry planning, digital \u0026amp; innovation strategy, investment plans and client development strategy for the global Consumer Goods and Services practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: The Dramatic Digital Empowerment;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Consumer Minds Digitally Rewired;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Meeting the Challenge of the Fluid Consumer - Next Generation Business Models, and Branding;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: Strategic Choices No Company in the New Consumer Industry Can Avoid;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: A Perfect Fluid Consumer Journey;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Meeting the Challenge of the Fluid Consumer - Crafting Consumer Experience Effectively;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Meeting the Challenge of the Fluid Consumer - Crafting Omni-Channel Concepts Effectively;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Meeting the Challenge of the Fluid Consumer - Crafting Digital Marketing Effectively;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Meeting the Challenge of the Fluid Consumer - Crafting Data Mining to Get Consumer Insights Effectively;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Laying Ground - Looking Forward;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 09: Building the Fluid Consumer Driven Organisation;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: The New Age of the Fluid Consumer Has Only Started - What's Next?\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49527000465751,"sku":"9780749478377","price":38.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749478377.jpg?v=1731866181","url":"https:\/\/bookcurl.com\/products\/the-fluid-consumer-9780749478377","provider":"Book Curl","version":"1.0","type":"link"}