{"product_id":"the-financial-times-guide-to-business-start-up-201920-the-most-comprehensive-guide-for-entrepreneurs-the-ft-guides-9781292259208","title":"The Financial Times Guide to Business Start Up","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eSara Williams \u003c\/b\u003eis a former investment analyst and financial journalist. She has contributed many articles on finance and tax for national newspapers and for a number of years wrote for Which?, including the Which? Tax-Saving Guide.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSara is the founder of Bonhill Group plc, an Aim-listed media and events business. For around 20 years she was first the CEO and then the Executive Chair. Its titles include SmallBusines.co.uk, Information Age, What Investment and Growth Company Investor.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDuring her entrepreneurial career, she has founded a business, taken it public, raised money from a variety of sources, launched new products and brands, built databases and acquired other companies.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e ‘As comprehensive an introduction to setting up a business as anyone could need.’ \u003c\/b\u003eThe Daily Telegraph\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e‘The \u003ci\u003eWisden \u003c\/i\u003eof the small business world, threaded through with common sense practical advice.’\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Daily Mail\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e‘A must for any small business owner.’\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFederation of Small Businesses\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e1 You and your ideas \u003c\/li\u003e\n\u003cli\u003e2 Less than 100 per cent \u003c\/li\u003e\n\u003cli\u003e3 Who will buy? \u003c\/li\u003e\n\u003cli\u003e4 Are you sure? \u003c\/li\u003e\n\u003cli\u003e5 Timing the jump \u003c\/li\u003e\n\u003cli\u003e6 The business plan \u003c\/li\u003e\n\u003cli\u003e7 Getting ready to start \u003c\/li\u003e\n\u003cli\u003e8 Off the peg \u003c\/li\u003e\n\u003cli\u003e9 Franchises \u003c\/li\u003e\n\u003cli\u003e10 Beating the pirates \u003c\/li\u003e\n\u003cli\u003e11 Names and brands \u003c\/li\u003e\n\u003cli\u003e12 Getting the message across \u003c\/li\u003e\n\u003cli\u003e13 Getting new customers \u003c\/li\u003e\n\u003cli\u003e14 Building customer relationships \u003c\/li\u003e\n\u003cli\u003e15 How to set a price \u003c\/li\u003e\n\u003cli\u003e16 Choosing your workplace \u003c\/li\u003e\n\u003cli\u003e17 Professional back-up \u003c\/li\u003e\n\u003cli\u003e18 Getting the right staff \u003c\/li\u003e\n\u003cli\u003e19 Your rights and duties as an employer \u003c\/li\u003e\n\u003cli\u003e20 Your business and the environment \u003c\/li\u003e\n\u003cli\u003e21 Insurance \u003c\/li\u003e\n\u003cli\u003e22 Forecasting \u003c\/li\u003e\n\u003cli\u003e23 Raising the money \u003c\/li\u003e\n\u003cli\u003e24 Staying afloat \u003c\/li\u003e\n\u003cli\u003e25 Moving ahead \u003c\/li\u003e\n\u003cli\u003e26 Not waving but drowning \u003c\/li\u003e\n\u003cli\u003e27 Keeping the record straight \u003c\/li\u003e\n\u003cli\u003e28 Tax \u003c\/li\u003e\n\u003cli\u003e29 VAT \u003c\/li\u003e\n\u003cli\u003e30 Pensions and retirement\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":48885361934679,"sku":"9781292259208","price":17.59,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-financial-times-guide-to-business-start-up-201920-the-most-comprehensive-guide-for-entrepreneurs-the-ft-guides-9781292259208","provider":"Book Curl","version":"1.0","type":"link"}