{"product_id":"the-financial-services-marketing-handbook-9781118065716","title":"The Financial Services Marketing Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe roadmap to success for financial professionals using real-world examples, practical how-to''s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Financial Marketing Services Handbook, Second Edition\u003c\/i\u003e gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. \u003ci\u003eThe FSM Handbook\u003c\/i\u003e guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.\u003c\/p\u003e \u003cp\u003eProviding invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functionssegmentation, positioning, brand building, situa\u003c\/p\u003e","brand":"Bloomberg Press","offers":[{"title":"Default Title","offer_id":49406825660759,"sku":"9781118065716","price":43.12,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-financial-services-marketing-handbook-9781118065716","provider":"Book Curl","version":"1.0","type":"link"}