{"product_id":"the-fashion-image-9781474240888","title":"The Fashion Image","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThomas Werner\u003c\/b\u003e, Assistant Professor at Parsons School for Design in New York, USA; Editor at Large for IRKmagazine, Paris; Former photography consultant for Reed Krakoff of Reed Krakoff and COACH; Thomas currently lectures internationally on Fashion, Photography, Education, and Contemporary Professional Practices. He has produced numerous international exhibitions and collaborative projects, recently leading a team that developed a media and literacy web site and resource center in five languages (Spanish, French, Russian, Arabic and English) for the United Nations Alliance of Civilizations\/UNESCO. Thomas is a recurrent instructor at the United Nations Education First Summer School, and presents workshops on effective message development and communication on an international basis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Fashion Image\u003c\/i\u003e is an essential resource for aspiring fashion photographers. Thomas presents vital, previously insider-only knowledge from both his own experience and that of internationally renowned industry leaders. He is uniquely qualified as an expert and educator in the field of fashion photography having worked and\/or taught in every facet of the industry. His knowledge and passion know no bounds! * Lizzy Oppenheimer, Senior Photo Editor at InStyle *\u003cbr\u003eA bible for students and photographers who want to understand the challenging and dynamic world of fashion photography. * Steve Tynan, University of Falmouth, UK *\u003cbr\u003eAs a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry. * Mark Hamilton, Professor of Fine Arts, Winthrop University, USA *\u003cbr\u003eA well-presented publication, with some inspirational and thought-provoking content. -- Sarah Cooper * Leeds Beckett University, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e1 The Image\u003c\/i\u003e\u003c\/b\u003e Wartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters \u003cb\u003e\u003ci\u003e2 Fashion Concepts\u003c\/i\u003e\u003c\/b\u003e Subculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues \u003cb\u003e\u003ci\u003e3 The Team\u003c\/i\u003e\u003c\/b\u003e The Photographer’s Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video\/Motion; Photo Agency and Reps \u003cb\u003e\u003ci\u003e4 The Client’s Team\u003c\/i\u003e\u003c\/b\u003e The Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm – In House Creative Team \u003cb\u003e\u003ci\u003e5 The Fashion Industry\u003c\/i\u003e\u003c\/b\u003e Design and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations – selected; Fashion Categories – selected \u003cb\u003e\u003ci\u003e6 Developing a Shoot Concept\u003c\/i\u003e\u003c\/b\u003e Portfolio Shoots and tests; Mood boards; Sources of inspiration \u003cb\u003e\u003ci\u003e7 Shoot Production\u003c\/i\u003e\u003c\/b\u003e Test Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production – still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production \u003cb\u003e\u003ci\u003e8 Creative\u003c\/i\u003e\u003c\/b\u003e Working with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces \u003cb\u003e\u003ci\u003e9 The Function of a Fashion Image in a Global Context\u003c\/i\u003e\u003c\/b\u003e The Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally – practical implications; Licensing images internationally; Image Use and Social Media \u003cb\u003e\u003ci\u003eAssignments \u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eFurther Resources \u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eIndex\u003c\/i\u003e\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49408812745047,"sku":"9781474240888","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474240888.jpg?v=1730504303","url":"https:\/\/bookcurl.com\/products\/the-fashion-image-9781474240888","provider":"Book Curl","version":"1.0","type":"link"}