{"product_id":"the-fashion-forecasters-9781350017177","title":"The Fashion Forecasters","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. \u003ci\u003eThe Fashion Forecasters\u003c\/i\u003e is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today''s digital fast-fashion culture. Based on in-depth archival research and oral history interviews, \u003ci\u003eThe Fashion Forecasters\u003c\/i\u003e examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction p\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA welcome contribution to the under-researched area of fashion prediction through ‘a series of cultural biographies of influential forecasters and forecasting entities’ ... Includes excellent full-colour photographs and particularly fascinating reproductions of archival materials ... These books are exceptional collections of essays, timely in their arrival and inspirational in terms of the continued broadening scope of work to be done on US and global fashion. * Journal of Design History (joint-reviewed with The Hidden History of American Fashion) *\u003cbr\u003eThrough carefully chosen case studies, the book provides a detailed blueprint of the development of fashion forecasting from its humble beginning in nineteenth century Paris, into a mature and complex service business in the age of big data and digital innovation. \u003ci\u003eThe Fashion Forecasters\u003c\/i\u003e effectively weaves together personal narratives with archival sources, and will be of interest to academics, students, and those interested in the past, present and future of colour and trend prediction in the fashion industry. * The Design Journal *\u003cbr\u003eThe intuition, “sixth-sense”, and impeccable taste of fashion forecasters is well worth this book’s insightful analysis. How they predict who will wear what  - and when - is the intriguing story of this comprehensive anthology. -- Mary Westerman Bulgarella, Co-editor of Colors in Fashion, and Costume Colloquium Advisory Committee Coordinator, Italy\/USA\u003cbr\u003eFor a field that is obsessed with the future, there is much to be learned from the past, as editors Blaszczyk and Wubs provide an engaging overview of the history of forecasting, giving overdue credit to the industry’s originators. Meticulously researched with excellent first-person accounts, \u003ci\u003eThe Fashion Forecasters\u003c\/i\u003e untangles the web of current forecasting influences and creates a clear vision for its future. -- Lorynn R. Divita, Baylor University, USA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations List of Tables Acknowledgments  1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting Regina Lee Blaszczyk and Ben Wubs    \u003cb\u003ePart I: When Paris Led and America Followed \u003c\/b\u003e 2. The Rise of Color Forecasting in the United States and Great Britain  Regina Lee Blaszczyk 3. Tobé Coller Davis: A Career in Fashion Forecasting in America Véronique Pouillard and Karen J. Trivette   \u003cb\u003ePart II: Going International              \u003c\/b\u003e 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group     Tells How He Got Started in Trends  5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies Regina Lee Blaszczyk   6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting  7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials  8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950–1980  Pierre-Yves Donzé 9. Interstoff’s Fashion Table: The Internalization of Fashion Forecasting at the World’s Most Important Fashion Fabric Fair Ben Wubs 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry  Mariangela Lavanga  \u003cb\u003ePart III: The Digital Imperative \u003c\/b\u003e 11. Looking Behind the Scenes of Swedish Fashion Forecasting Ingrid Giertz-Mårtenson  12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World  \u003cb\u003ePart IV: Conclusion\u003c\/b\u003e 14. Fashion Futures Regina Lee Blaszczyk and Ben Wubs  Select Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738579382615,"sku":"9781350017177","price":26.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350017177.jpg?v=1720049537","url":"https:\/\/bookcurl.com\/products\/the-fashion-forecasters-9781350017177","provider":"Book Curl","version":"1.0","type":"link"}