{"product_id":"the-fashion-designers-sketchbook-9781350193901","title":"The Fashion Designers Sketchbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSharon Rothman\u003c\/b\u003e is an Adjunct Assistant Professor at the Fashion Institute of Technology, New York.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTable of Contents     \u003cb\u003eChapter 1: Introduction to the Fashion Designer's Sketchbook \u003c\/b\u003eTelling your design story; Interview: Andora Whitfield; Interview: Daniel Roseberry   \u003cb\u003eChapter 2: Pre-De\u003c\/b\u003e\u003cb\u003esign: Your Inspiration Sketchbook \u003c\/b\u003e Creativity, Originality and Inspiration; Your cultural universe; Exercise 1: Building a Fabric Archive; Putting It All Together; Exercise 2: Your Own Remix; Sketching in the Moment; Exercise 3: Research Sketching; Transition to Design; Exercise 4: Visual Storytelling\/ Mind Mapping; Interview: Scott Nylund; Interview: Renaldo Barnette                                                \u003cb\u003eChapter 3: Market Research: Your Design Direction   \u003c\/b\u003e Your design philosophy; Exercise 5: Visualizing Your Design Philosophy; Identifying your customer; Exercise 6: Your Key Fashion Message; Targeting your market; Exercise 7: Market and customer analysis; Visualizing your design direction; Interview: Naama Doktofsky; Interview: Daniel Silverstein                                                                         \u003cb\u003eChapter 4: Design Development: The P\u003c\/b\u003e\u003cb\u003erocess Sketchbook\u003c\/b\u003e Sketchbook options; Sketchbook criteria; Design Direction to Plan of Action; Exercise 9: Your Design Plan; Translating Concept into Design; Conveying Theme in Color and Fabric; Exercise 10: Conveying Theme in Color and Fabric; Design Development: The Main Event; Exercise 11: Design Development;  The Edit: Shaping a Cohesive Collection; Exercise 12: Collection Edit; Interview: Lauren Sehner; Interview: Matthew Harwoodstone  \u003cb\u003eChapter 5: Presentation Sketchbook                                       \u003c\/b\u003e Presentation Sketchbook Considerations; Content Edit for Presentation Sketchbook; Content Presentation; Spatial Dynamics; The Working Sketch; Exercise 13: Process Sketch to Working Sketch; Sequencing Plan; Exercise 14: Presentation Sequencing Plan; Interview: Peter Do; Interview: Kieran Dallison                                                                                                                                                    \u003cb\u003eChapter 6: Innovative\/Interactive Sketchbooks\u003c\/b\u003e                                                             The Elements of Invention; Designing a Sustainable Future; Interview:Sonja Nesse; Interview: Sunghee Bang                                                                                                           \u003cb\u003eResources; Acknowledgements; Picture Credits; Index \u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48866595766615,"sku":"9781350193901","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350193901.jpg?v=1722279382","url":"https:\/\/bookcurl.com\/products\/the-fashion-designers-sketchbook-9781350193901","provider":"Book Curl","version":"1.0","type":"link"}