{"product_id":"the-executives-guide-to-corporate-events-business-entertaining-9780470838488","title":"The Executives Guide to Corporate Events","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn industry expert shows readers how to get the best return on investment from corporate events\u003c\/b\u003e  \u003cp\u003eCorporate events and business entertaining are a major part of a company''s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.\u003c\/p\u003e \u003cp\u003eStaged effectively, business functions can contribute to a company''s success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company''s image and put the company and its manageme\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.  \u003c\/p\u003e\u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eChapter One. The Evolution of Business Functions and the Ways They can Be Used to Successfully Drive Business Growth.\u003c\/p\u003e \u003cp\u003eSection 1: Traditional Business Functions: What They Are and the Returns They Can Bring.\u003c\/p\u003e \u003cp\u003eSection 2. Advanced Business Functions: What They Are and the Returns they Can Bring.\u003c\/p\u003e \u003cp\u003eChapter Two. How to Qualify Your Company Objectives for a Proposed Business Function.\u003c\/p\u003e \u003cp\u003eChapter Three: Selecting Events to Successfully Meet Specific Company Objectives.\u003c\/p\u003e \u003cp\u003eSection 1. Traditional Business Functions.\u003c\/p\u003e \u003cp\u003eSection 2. Advanced Business Functions.\u003c\/p\u003e \u003cp\u003eChapter Four. Taking Stock and Planning Ahead.\u003c\/p\u003e \u003cp\u003eChapter Five. Spending Your Company's Dollars Where They Matter Most.\u003c\/p\u003e \u003cp\u003eChapter Six. Identifying Potential Landmines.\u003c\/p\u003e \u003cp\u003eChapter Seven. Protecting Yourself and Your Company from Red-Flag Areas.\u003c\/p\u003e \u003cp\u003eChapter Eight. Benefiting from a Competitive Analysis.\u003c\/p\u003e \u003cp\u003eChapter Nine. Exceeding Expectations Through Execution.\u003c\/p\u003e \u003cp\u003eChapter Ten. Establishing Codes of Conduct and Setting Company Standards.\u003c\/p\u003e \u003cp\u003eChapter Eleven. Tracking and Analysing Your Results.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAppendix.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402431832407,"sku":"9780470838488","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470838488.jpg?v=1730480384","url":"https:\/\/bookcurl.com\/products\/the-executives-guide-to-corporate-events-business-entertaining-9780470838488","provider":"Book Curl","version":"1.0","type":"link"}