{"product_id":"the-evolution-of-luxury-brands-volume-ii-9783031966798","title":"The Evolution of Luxury Brands Volume II","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 1: Luxury Brands Evolution: An Overview of Society, Technology and Context \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1;\"\u003eDemetirs Vrontis, Alkis Thrassou, Naziyet \u003c\/span\u003e\u003c\/em\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eUzunboylu, and Leonidas \u003cspan style=\"color: black; mso-themecolor: text1;\"\u003eEfthymiou.- \u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1;\"\u003eChapter 2: \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eThe Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eDaria Batamirova and Alkis Thrassou.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 3: An Innovative Circular Business Model for the Luxury Fashion Industry \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eMarcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphe Halkias.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 4: Can Luxury Brands Coexist in Harmony with Art, Technology and Immersive Storytelling to Reach Sublime Emotions? \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eAngelos Vouldis and Maria Christoforou.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 5: Motives Towards Luxury Consumption during Crisis in the Context of Individualistic and Collectivist Cultures \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"PT-BR\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: PT-BR;\"\u003eMirna El Shayeb, Sara El-Deeb, and Raghda El Ebrashi.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1;\"\u003eChapter 6: Is There a Place for Luxury During Wartime? \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eInsights from the Ukrainian Luxury Watch Market \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eNataliia Kochkina. Michela Floris and Borys Kharchenko.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 7: Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US;\"\u003eNikola Draškovic, Vanja Šebek, and Mario Fraculj.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 8: Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"PT-BR\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1; mso-ansi-language: PT-BR;\"\u003eIsabel Barbosa, and João F. Proença.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 9: Exploring the Upsurge in Luxury Real Estate: Factors and Challenges \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US;\"\u003eRuchika Jeswal, Leonidas Efthymiou, and Meliz Bozat.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eChapter 10: \u003cspan style=\"color: black; mso-themecolor: text1;\"\u003eLuxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"PT-BR\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1; mso-ansi-language: PT-BR;\"\u003eRoxana Voicu-Doroban?u, Valentin Cojanu, and Ana Barbara Bobirca.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1;\"\u003eChapter 11: \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-fareast-language: PT;\"\u003eSmart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-fareast-language: PT;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-ansi-language: EN-US; mso-fareast-language: PT;\"\u003eAna Brochado and Afonso Mendes \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black; mso-themecolor: text1;\"\u003eChapter 12: \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eLuxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eYioula Melanthiou and Maria C. Voutsa.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52091419918679,"sku":"9783031966798","price":151.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-evolution-of-luxury-brands-volume-ii-9783031966798","provider":"Book Curl","version":"1.0","type":"link"}