{"product_id":"the-entrepreneur-9780470820988","title":"The Entrepreneur","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis revised edition of the best-selling book The Entrepreneur includes four new chapters that are relevant to today's entrepreneurs and marketplace. is essential reading for anyone who wants to know what it takes to be a successful entrepreneur.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface xi  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eFind a Vacuum and Fill it 17\u003c\/p\u003e \u003cp\u003eDo Your Homework 29\u003c\/p\u003e \u003cp\u003eYou Won't be Committed if You're not Having Fun 39\u003c\/p\u003e \u003cp\u003eWork Hard, Play Hard 47\u003c\/p\u003e \u003cp\u003eWork with Other People's Brains 55\u003c\/p\u003e \u003cp\u003eSet Goals (but go easy on the \"Vision\" thing) 65\u003c\/p\u003e \u003cp\u003eTrust Your Intuition 73\u003c\/p\u003e \u003cp\u003eReach for the Sky (at least once) 83\u003c\/p\u003e \u003cp\u003eLearn to Sell 93\u003c\/p\u003e \u003cp\u003eBecome a Leader 103\u003c\/p\u003e \u003cp\u003eRecognize a Failure and Move on 113\u003c\/p\u003e \u003cp\u003eMake the Most of Lucky Breaks 123\u003c\/p\u003e \u003cp\u003eEmbrace Change as a Way of Life 131\u003c\/p\u003e \u003cp\u003eDevelop Your Contacts 143\u003c\/p\u003e \u003cp\u003eUse Your Time Wisely 153\u003c\/p\u003e \u003cp\u003eMeasure for Measure 161\u003c\/p\u003e \u003cp\u003eDon't Put up with Mediocrity 173\u003c\/p\u003e \u003cp\u003eChase Quality, Not Dollars 183\u003c\/p\u003e \u003cp\u003eAct Quickly in a Crisis 191\u003c\/p\u003e \u003cp\u003eAfter a Fall, Get Back in the Saddle Quickly 201\u003c\/p\u003e \u003cp\u003eFight the Good Fight (especially those that you can win): Pizza Wars - Act I 213\u003c\/p\u003e \u003cp\u003ePeople Build Brands, Brands do not Build People: Pizza Wars - Act II 223\u003c\/p\u003e \u003cp\u003eBe Prepared for Anything: The September 11 Rule 237\u003c\/p\u003e \u003cp\u003eReinvent Yourself: Onwards and Upwards 247\u003c\/p\u003e \u003cp\u003eBe Content 263\u003c\/p\u003e \u003cp\u003eChronology 273\u003c\/p\u003e \u003cp\u003eBibliography 277\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864640172375,"sku":"9780470820988","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470820988.jpg?v=1722272851","url":"https:\/\/bookcurl.com\/products\/the-entrepreneur-9780470820988","provider":"Book Curl","version":"1.0","type":"link"}