{"product_id":"the-ends-game-how-smart-companies-stop-selling-products-and-start-delivering-value-management-on-the-cutting-edge-9780262542777","title":"The Ends Game How Smart Companies Stop Selling","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eThe seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In \u003ci\u003eThe Ends Game\u003c\/i\u003e, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:\u003cbr\u003e  \u003cbr\u003e • Dollar Shave Club\u003cbr\u003e • Rent the Runway\u003cbr\u003e • Netflix\u003cbr\u003e • Spotify\u003cbr\u003e • Michelin\u003cbr\u003e","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":49400698896727,"sku":"9780262542777","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-ends-game-how-smart-companies-stop-selling-products-and-start-delivering-value-management-on-the-cutting-edge-9780262542777","provider":"Book Curl","version":"1.0","type":"link"}