{"product_id":"the-end-of-craving-9781501192487","title":"The End of Craving","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe international bestseller from award-winning writer Mark Schatzker that reveals how our dysfunctional relationship with food began—and how science is leading us back to healthier living and eating.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor the last fifty years, we have been fighting a losing war on food. We have cut fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic, more than a hundred million have high blood pressure, and nearly half now qualify as obese. The harder we try to control what we eat, the unhealthier we become. Why?\u003cbr\u003e \u003cbr\u003eMark Schatzker has spent his career traveling the world in search of the answer. Now, in \u003ci\u003eThe End of Craving\u003c\/i\u003e, he poses the profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose?\u003cbr\u003e \u003cbr\u003eBeginning in the mountains of Europe and the fields of the Old South, Schatzker embarks on a que\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE END OF CRAVING:\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“With \u003ci\u003eThe End of Craving\u003c\/i\u003e Mr. Schatzker has advanced our understanding of why we have undergone such a rapid transition from fit to fat—and why more carrots are needed and less carrageenan.” \u003cb\u003e—\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“[A] zippy and fascinating survey. . . .Schatzker supports his case with copious research from the fields of food science, psychology, neuroscience, and behavioral economics. (The quirky anecdotes, such as those about Goethe’s travels in Italy, are a nice bonus.) This is a real eye-opener.” \u003cb\u003e—\u003ci\u003ePublisher's Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Mark Schatzker is a rigorous researcher and a masterful storyteller. Unsparing in his indictment of food scientists and the industry at large for peddling food addictions, he is also hopeful in his vision of a way out of our national eating disorder. At its heart, \u003ci\u003eThe End of Craving\u003c\/i\u003e is a treatise on deliciousness—the pure, sensorial appreciation of good food; in writing it, Schatzker brilliantly charts a roadmap not just for healthy eating, but for joyous eating, too.” \u003cb\u003e—Dan Barber, chef and co-owner of Blue Hill\u003c\/b\u003e \u003cb\u003eand \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eThe Third Pl\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cb\u003eate\u003c\/b\u003e\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e “A narrative that seriously questions decades-long cherished and cultivated myths behind hedonic eating and diet. This is a meticulous, very well-researched, and thought-out book that is fun to read and important in rethinking lifestyle advices on eating (or aligning these with science-based facts).” \u003cb\u003e—Marc Tittgemeyer, head of the Translational Neurocircuitry Group at the Max Planck Institute for Metabolism Research\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “A provocative, optimistic approach to solving our problem with eating too much. By sticking to cutting-edge science and avoiding the diet wars, Schatzker provides a badly needed alternative to unproductive debates over fat vs. carbs, articulating a new—and delicious!—vision of what it means to eat well.” \u003cb\u003e—Dr. Alan Levinovitz, PhD, professor of religion at James Madison University and author of \u003ci\u003eNatural\u003c\/i\u003e and \u003ci\u003eThe Gluten Lie\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Engaging, lyrical and brilliantly written, Mark Schatzker takes us on a compassionate journey that explains obesity and our unhealthy relationship with food in a way that has not yet been done. Filled with fascinating scientific stories, surprising facts, and profound insights, \u003ci\u003eThe End of Craving\u003c\/i\u003e reveals the true intuitive intelligence of our brain and body, and the power of real food.” \u003cb\u003e—Rachel Herz, author of \u003ci\u003eWhy You Eat What You Eat\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “You’ll devour Mark Schatzker’s delicious\u003ci\u003e The End of Craving\u003c\/i\u003e, which provides a potent and nutritious smorgasbord of understanding that what we eat and how we eat it literally shapes our lives.” \u003cb\u003e—William D. Cohan, bestselling author of \u003ci\u003eHouse of Cards \u003c\/i\u003eand \u003ci\u003eThe Last Tycoons\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “\u003ci\u003eThe End of Craving\u003c\/i\u003e is an illuminating look at how changes in our food have left us wanting more yet enjoying less.  Grounded in the latest neuroscience research, Mark Schatzker outlines a path to regain control over cravings while re-acquainting ourselves with the pleasures of eating.” \u003cb\u003e—Dr. Russe\u003c\/b\u003e\u003cb\u003ell Poldrack, PhD, professor of neuroscience at Stanford University and author of \u003ci\u003eHard to Break: Why Our Brains Make Habits Stick\u003c\/i\u003e\u003c\/b\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":48739782656343,"sku":"9781501192487","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501192487.jpg?v=1720053131","url":"https:\/\/bookcurl.com\/products\/the-end-of-craving-9781501192487","provider":"Book Curl","version":"1.0","type":"link"}