{"product_id":"the-emyth-enterprise-9780061733826","title":"The EMyth Enterprise","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExplores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"[A] straightforward book that distills the essential knowledge needed to create a completely original company...This quick, original, well-organized read is a valuable tool for budding entrepreneurs.\" -- Publishers Weekly \"This excellent book is a must-read for current and aspiring entrepreneurs.\" -- Booklist","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":49399647699287,"sku":"9780061733826","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780061733826.jpg?v=1730468250","url":"https:\/\/bookcurl.com\/products\/the-emyth-enterprise-9780061733826","provider":"Book Curl","version":"1.0","type":"link"}