{"product_id":"the-empire-of-effects-9781477328972","title":"The Empire of Effects","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow one company created the dominant aesthetic of digital realism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eTurnock finds new ground to cover in \u003ci\u003eThe Empire of Effects\u003c\/i\u003e...a captivating look at digital realism and the success of ILM. * The Film Stage *\u003cbr\u003eTurnock’s expansive study of Industrial Light and Magic (ILM) and by turns of the wider special effects industry provides insight, nuance, and practical reactions to an industry that often dominates the filmmaking process and erodes the elements of story, direction, or performance...Highly recommended. * CHOICE *\u003cbr\u003eAs a close study of [Industrial Light \u0026amp; Magic], the book is enlightening. But it’s also about far more: Turnock chronicles the rise of the contemporary effects industry in the 1970s and ’80s, the emergence of an oligopoly of studios based in California, and the way that mega-budget franchises like \u003ci\u003eThe Lord of the Rings\u003c\/i\u003e and \u003ci\u003eHarry Potter\u003c\/i\u003e came to shape the effects industry of today...By tracing the history of special effects since the 1970s, Turnock shows readers how the tools that shaped the counterculture’s alternative visions lent themselves to a new set of labor relations in which a stronger, more concentrated corporate bloc took more and allowed less. * The Nation *\u003cbr\u003eAny historian of merit would commend and envy her usage of these primary source materials. * The Journal of American Culture *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e Introduction: The ILM Version\u003cbr\u003e\u003cbr\u003e 1. ILM Versus Everybody Else: Effects Houses in the Digital Age\u003cbr\u003e 2. Perfect Imperfection: ILM’s Effects Aesthetics\u003cbr\u003e 3. Retconning CGI Innovation: ILM’s Rhetorical Dominance of Effects History\u003cbr\u003e 4. Monsters are Real: ILM’s International Standard of Effects Realism in the Global Marketplace\u003cbr\u003e 5. That Analog Feeling: Disney, Marvel Studios, and the ILM Aesthetic\u003cbr\u003e\u003cbr\u003e Conclusion: Unreal Engine: ILM in a Disney World\u003cbr\u003e Appendix: List of Films Mentioned in the Text\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49408965706071,"sku":"9781477328972","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781477328972.jpg?v=1730504891","url":"https:\/\/bookcurl.com\/products\/the-empire-of-effects-9781477328972","provider":"Book Curl","version":"1.0","type":"link"}