{"product_id":"the-economics-of-abundance-affluent-consumption-and-the-global-economy-9781843766704","title":"The Economics of Abundance: Affluent Consumption","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents: Preface  1. Abundance, Scarcity and Sufficiency  Appendix: Abundance in Historical Context  2. The Institution of Marketing  3. Socio-cultural Consumption  4. Subjective Consumption  5. Cognitive Consumption  6. The Role of Markets  Appendix: Introducing the Simple Market Mechanism to Non-economists  7. Implications   Bibliography  Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49413420122455,"sku":"9781843766704","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781843766704.jpg?v=1730520085","url":"https:\/\/bookcurl.com\/products\/the-economics-of-abundance-affluent-consumption-and-the-global-economy-9781843766704","provider":"Book Curl","version":"1.0","type":"link"}