{"product_id":"the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-adweek-book-s-9780471417422","title":"The Do It Yourself Lobotomy Open Your Mind to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: WHAT DO GREAT IDEAS DO?\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e How This Book Works.\u003cbr\u003e \u003cbr\u003e The Rewards of a Great Idea.\u003cbr\u003e \u003cbr\u003e The Consequences of a Bad Idea.\u003cbr\u003e \u003cbr\u003e 1. The First Real Chapter (Finally!).\u003cbr\u003e \u003cbr\u003e PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.\u003cbr\u003e \u003cbr\u003e 2. Creativity = Problem Solving.\u003cbr\u003e \u003cbr\u003e 3. Change Your Thinking about Change.\u003cbr\u003e \u003cbr\u003e 4. Creativity versus Talent.\u003cbr\u003e \u003cbr\u003e PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.\u003cbr\u003e \u003cbr\u003e 5. Ask a Better Question.\u003cbr\u003e \u003cbr\u003e 6. Ask the Question Early.\u003cbr\u003e \u003cbr\u003e 7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.\u003cbr\u003e \u003cbr\u003e 8. 180¯o Thinking: A Tnereffid Way to Ideate.\u003cbr\u003e \u003cbr\u003e 9. Intergalactic Thinking.\u003cbr\u003e \u003cbr\u003e 10. Collaborate with Genius.\u003cbr\u003e \u003cbr\u003e 11. Conceptual Solitaire.\u003cbr\u003e \u003cbr\u003e 12. How to Put These Tools to Work.\u003cbr\u003e \u003cbr\u003e PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.\u003cbr\u003e \u003cbr\u003e 13. Aids to Creativity.\u003cbr\u003e \u003cbr\u003e 14. Accidental Genius.\u003cbr\u003e \u003cbr\u003e 15. Stop Making Sense.\u003cbr\u003e \u003cbr\u003e 16. Redefining the Acceptable Range.\u003cbr\u003e \u003cbr\u003e 17. Selling Creative Ideas Requires Its Own Creativity.\u003cbr\u003e \u003cbr\u003e 18. Mind Farming.\u003cbr\u003e \u003cbr\u003e 19. Storming the Brain.\u003cbr\u003e \u003cbr\u003e 20. The Five Greatest Barriers to Creativity.\u003cbr\u003e \u003cbr\u003e 21. The Real Bibliography.\u003cbr\u003e \u003cbr\u003e 22. Proceed with Passion.\u003cbr\u003e \u003cbr\u003e Afterword.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402590429527,"sku":"9780471417422","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471417422.jpg?v=1730480873","url":"https:\/\/bookcurl.com\/products\/the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-adweek-book-s-9780471417422","provider":"Book Curl","version":"1.0","type":"link"}