{"product_id":"the-disciplines-of-business-every-career-is-a-business-9781792473067","title":"The Disciplines of Business: Every Career Is a Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIt is the authors' belief that every individual is their own brand and in turn, every career is a business. For students, understanding the different disciplines commonly taught in a College of Business are essential to their career path choices. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Disciplines of Business: Every Career Is a Business\u003c\/em\u003e provides the reader with practical guidance and insight into the following College Programs:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEconomics\u003c\/li\u003e\n\u003cli\u003eFinance\u003c\/li\u003e\n\u003cli\u003eAccounting\u003c\/li\u003e\n\u003cli\u003eMarketing\u003c\/li\u003e\n\u003cli\u003eManagement\u003c\/li\u003e\n\u003cli\u003eInformatics\u003c\/li\u003e\n\u003cli\u003eHealthcare Administration\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoosing a career is a large decision for anyone. As the expected knowledge needed to work in a business career has evolved over time, the need for students to get a jumpstart on understanding what each discipline will provide them has never been more pertinent. This book is designed for students to begin thinking about each discipline as a potential career and allow them to gain a better understanding of each.\u003c\/p\u003e\u003cp\u003eThis book is ideal for classes that introduce business and the core disciplines of a business degree.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCHAPTER 1 Economics \u003c\/li\u003e\n\u003cli\u003eThe History of Currency\u003c\/li\u003e\n\u003cli\u003eTypes of Economic Systems\u003c\/li\u003e\n\u003cli\u003eSupply and Demand\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003cli\u003eCHAPTER 2 Finance\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eUnderstanding the Functions of Money in Business\u003c\/li\u003e\n\u003cli\u003eThe Financial System\u003c\/li\u003e\n\u003cli\u003eDiscuss Financial Markets and Investments\u003c\/li\u003e\n\u003cli\u003eTypes of Investments\u003c\/li\u003e\n\u003cli\u003eExplain the Role of Strategic Planning in Financial Management\u003c\/li\u003e\n\u003cli\u003eDescribe Strategic Planning\u003c\/li\u003e\n\u003cli\u003eThe Strategic Planning Process\u003c\/li\u003e\n\u003cli\u003eDefine the Organization's Vision and Mission Statement \u003c\/li\u003e\n\u003cli\u003eAssess the Organization's Competitive Position\u003c\/li\u003e\n\u003cli\u003eSet Organizational Goals and Objectives\u003c\/li\u003e\n\u003cli\u003eCreate Strategies for Attaining and Sustaining a Competitive Advantage\u003c\/li\u003e\n\u003cli\u003eDevelop an Action Plan for Implementing the Strategies\u003c\/li\u003e\n\u003cli\u003eMonitoring the Strategic Plan\u003c\/li\u003e\n\u003cli\u003eOpen for Business in the Real World\u003c\/li\u003e\n\u003cli\u003eChapter Summary \u003c\/li\u003e\n\u003cli\u003eDiscussion Questions\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003cli\u003eCHAPTER 3 Accounting \u003c\/li\u003e\n\u003cli\u003eThe Language of Business\u003c\/li\u003e\n\u003cli\u003eGAAP Accounting Terms\u003c\/li\u003e\n\u003cli\u003eThe Accounting Equation\u003c\/li\u003e\n\u003cli\u003eFinancial Statement\u003c\/li\u003e\n\u003cli\u003eJournal Entries\u003c\/li\u003e\n\u003cli\u003eDebits and Credits \u003c\/li\u003e\n\u003cli\u003eSystems of Accounting\u003c\/li\u003e\n\u003cli\u003eTaxes\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003cli\u003eCHAPTER 4 Marketing\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eMarketing Your Products and Services\u003c\/li\u003e\n\u003cli\u003eMarketing Terminology\u003c\/li\u003e\n\u003cli\u003eThe Marketing Research Process\u003c\/li\u003e\n\u003cli\u003eThe Four P's of Marketing\u003c\/li\u003e\n\u003cli\u003eProduct Life Cycle (PLC)\u003c\/li\u003e\n\u003cli\u003eDigital Marketing\u003c\/li\u003e\n\u003cli\u003eWrapping Up…\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003cli\u003eDiscussion Questions\u003c\/li\u003e\n\u003cli\u003eLearning Activities\u003c\/li\u003e\n\u003cli\u003eCHAPTER 5 Management\u003c\/li\u003e\n\u003cli\u003eWhat is Management?\u003c\/li\u003e\n\u003cli\u003eBasic Management Functions\u003c\/li\u003e\n\u003cli\u003eManagement Skills\u003c\/li\u003e\n\u003cli\u003eVision and Mission Statements\u003c\/li\u003e\n\u003cli\u003ePlanning\u003c\/li\u003e\n\u003cli\u003eManagement Versus Leadership\u003c\/li\u003e\n\u003cli\u003eLeadership\u003c\/li\u003e\n\u003cli\u003eTypes of Leadership\u003c\/li\u003e\n\u003cli\u003eManagement Communication\u003c\/li\u003e\n\u003cli\u003eHuman Resource Management \u003c\/li\u003e\n\u003cli\u003eRole of HR in Organizations \u003c\/li\u003e\n\u003cli\u003eEmployee Recruitment \u003c\/li\u003e\n\u003cli\u003eSelection \u003c\/li\u003e\n\u003cli\u003eTraining \u003c\/li\u003e\n\u003cli\u003eRetention \u003c\/li\u003e\n\u003cli\u003eEvaluation\u003c\/li\u003e\n\u003cli\u003eWrapping Up…\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003cli\u003eDiscussion Questions\u003c\/li\u003e\n\u003cli\u003eLearning Activities\u003c\/li\u003e\n\u003cli\u003eCase Study: To unionize or not to unionize?\u003c\/li\u003e\n\u003cli\u003eCHAPTER 6 Informatics\u003c\/li\u003e\n\u003cli\u003eThe History of the Future \u003c\/li\u003e\n\u003cli\u003eWhat is a Computer? \u003c\/li\u003e\n\u003cli\u003eThe Language of a Computer \u003c\/li\u003e\n\u003cli\u003eBusiness Applications \u003c\/li\u003e\n\u003cli\u003eBusiness Terminology \u003c\/li\u003e\n\u003cli\u003eCitations\u003c\/li\u003e\n\u003cli\u003eCHAPTER 7 Healthcare Administration\u003c\/li\u003e\n\u003cli\u003eUnderstanding Finance\u003c\/li\u003e\n\u003cli\u003eUnique Aspects of Healthcare Finance\u003c\/li\u003e\n\u003cli\u003eRole of Finance in Healthcare Organizations\u003c\/li\u003e\n\u003cli\u003eLevels of Care\u003c\/li\u003e\n\u003cli\u003eWhat Is Long-Term Care?\u003c\/li\u003e\n\u003cli\u003eLong-Term Care Services and Providers\u003c\/li\u003e\n\u003cli\u003ePaying for Long-Term Care\u003c\/li\u003e\n\u003cli\u003eBusiness Terminology\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kendall\/Hunt Publishing Co ,U.S.","offers":[{"title":"Default Title","offer_id":52085555626327,"sku":"9781792473067","price":114.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781792473067.jpg?v=1762209961","url":"https:\/\/bookcurl.com\/products\/the-disciplines-of-business-every-career-is-a-business-9781792473067","provider":"Book Curl","version":"1.0","type":"link"}