{"product_id":"the-digital-transformation-roadmap-9780231196581","title":"The Digital Transformation Roadmap","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eRequired reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change. -- Athina Kanioura, chief strategy and transformation officer, PepsiCo\u003cbr\u003eTo succeed in today’s digital revolution, companies must reinvent not just their business models but also their organizations. Rogers’s book gives you the essential tools to tackle both challenges and to lead any established business to real and lasting transformation. -- Alex Osterwalder, CEO, Strategyzer, and inventor of the Business Model Canvas\u003cbr\u003eIf you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book! -- Philipp Wohland, chief people and transformation officer, Virgin Media O2\u003cbr\u003e\u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e lays out the five essential steps for corporate transformation. It's the essential resource for corporate leaders navigating continuous change. -- Steve Blank, the “father of modern entrepreneurship” and coauthor of \u003ci\u003eThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company\u003c\/i\u003e\u003cbr\u003eWith the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. \u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e shows them how. In these pages, Rogers provides the indispensable guide for how to drive continuous change. -- Chris Reid, executive vice president, Identity Solutions, Mastercard\u003cbr\u003eWhen it comes to digital transformation, don’t get overly enamored with the \u003ci\u003edigital\u003c\/i\u003e and instead pay close attention to the \u003ci\u003etransformation\u003c\/i\u003e. That’s the key lesson of Rogers’s book, which calls on everyone in the enterprise, not just the IT team, to drive change. -- Geoffrey Moore, author of \u003ci\u003eCrossing the Chasm\u003c\/i\u003e and \u003ci\u003eZone to Win\u003c\/i\u003e\u003cbr\u003eDavid L. Rogers’s work has both affected and validated our digital transformation efforts at Acuity. He’s provocative and pragmatic, teaching us a different way to think about and stand out from our competitors. His insight and advice continue to have lasting impacts on our digital journey. -- Melissa Winter, president, and Ben Salzmann, CEO, Acuity Insurance\u003cbr\u003eEmbark on your digital transformation journey with David Rogers as your insightful guide. Discover practical tools to create a reliable roadmap, ensuring success amidst constant technological shifts. Essential reading for leaders aspiring to thrive in a rapidly evolving digital landscape. -- Sami Hassanyeh, chief digital officer, AARP\u003cbr\u003eRogers provides a powerful blend of strategy and tactics to help large companies move smarter and faster into the digital world. Featuring \"real world\" lessons and a pile of hands-on tools, this book is your essential roadmap to get any firm moving at startup speed. -- Bob Dorf, coauthor of \u003ci\u003eThe Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company\u003c\/i\u003e and lifelong entrepreneur\u003cbr\u003eDigital transformations all too often go badly wrong because those leading the change have not taken the time to work through the organizational and human barriers that keep things locked into old patterns. Armed with this terrific book, you can enter the transformational space with your eyes wide open. It will be your guide to what the future holds. -- Rita McGrath, Columbia Business School, and author of \u003ci\u003eSeeing Around Corners\u003c\/i\u003e and \u003ci\u003eDiscovery-Driven Growth\u003c\/i\u003e\u003cbr\u003eAfter over a decade of digital transformations, if we’ve learned one thing, it is that the battle to generate business value is won through breaking down organizational barriers and aligning people, processes, and metrics. With \u003ci\u003eThe Digital Transformation Roadmap\u003c\/i\u003e, Rogers offers powerful insights to maximize the chances of transformation success. -- Didier Bonnet, professor of strategy and digital transformation at IMD Business School and author of \u003ci\u003eLeading Digital\u003c\/i\u003e and \u003ci\u003eHacking Digital\u003c\/i\u003e\u003cbr\u003eWe've been undergoing digital transformation now for several decades, and it's only accelerating. The continuous change approach outlined in this book is the only way for organizations to thrive in the long run. It's \"go digital\" or \"go out of business.\" -- Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College\u003cbr\u003eThis book is a worthy follow-up to the author's previous work, \u003ci\u003eThe Digital Transformation Playbook\u003c\/i\u003e (2016), and expands the scope to help organizations plan for successful transitions to the digital world. Rogers (Columbia Business School) uses a plethora of models and case studies to break down the steps an organization needs to follow and the challenges it may need to conquer to weather the difficulties of digital transformation. In contrast to the author’s previous book, this one takes a more holistic view of an organization’s governance, culture, and other business-wide concerns. A book for leaders of large organizations ushering their businesses into the future, it is easy to read and understand and poses many thought-provoking questions and example scenarios that can help leaders assess whether they are ready to move their companies forward. * Choice Reviews, American Library Association (ALA) *\u003cbr\u003eInformative, comprehensive, motivational, inspiring, and thoroughly 'user friendly' in organization and presentation. * Midwest Book Review *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\u003cbr\u003e1. The DX Roadmap\u003cbr\u003e2. DX and the Challenge of Innovation\u003cbr\u003e3. Step 1: Define a Shared Vision\u003cbr\u003e4. Step 2: Pick the Problems That Matter Most\u003cbr\u003e5. Step 3: Validate New Ventures\u003cbr\u003e6. Step 4: Manage Growth at Scale\u003cbr\u003e7. Step 5: Grow Tech, Talent, and Culture\u003cbr\u003eConclusion\u003cbr\u003eMore Tools for Your Business\u003cbr\u003eSelf-Assessment: Is Your Organization Ready for DX?\u003cbr\u003eCases and Examples by Industry\u003cbr\u003eVisual Overview of the DX Playbook and DX Roadmap\u003cbr\u003eNotes\u003cbr\u003eIndex\u003cbr\u003eAbout the Author","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400349851991,"sku":"9780231196581","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231196581.jpg?v=1730470461","url":"https:\/\/bookcurl.com\/products\/the-digital-transformation-roadmap-9780231196581","provider":"Book Curl","version":"1.0","type":"link"}